Falcon Game Studio Scales Revenue Using Pangle App Open Ads

The Objective

Turning player attention into opportunity

Falcon Game Studio is a fast-growing mobile game developer in Vietnam. Their popular match-3 game Goods Puzzle: Sort Challenge™ is one of their most well-known puzzle games with more than 47 million downloads on Android and 30M downloads on iOS. This matching puzzle game offers a unique twist on the classic match 3 genre, combining strategic sorting, and rearranged challenges with thrilling puzzle gameplay.

In late 2025, they partnered with Pangle to test App Open Ads on Goods Puzzle: Sort Challenge™. The primary goals of their campaign were to enhance monetization without disrupting gameplay.

The Solution

Seamless ad experiences through App Open Ads

In puzzle games, maintaining player focus is critical to retention. To ensure a smooth experience, Falcon strategically implemented App Open Ads. Designed to capture attention when users launch or return to the app, App Open Ads enable developers to monetize app entry moments without disrupting gameplay.

Falcon chose to deliver App Open Ads only in warm-start scenarios in which players reopened the game rather than starting fresh. This ensured that ads appeared at natural transition points, preserving engagement and user satisfaction.

The Results

Monetization success without sacrificing gameplay

+12% growth in iOS income
+7% growth in Android income
+9% avg. eCPM on iOS

By leveraging its large player base and collaborating closely with Pangle, Falcon's iOS income grew by 12%, Android income by 7%, and iOS eCPM by 9%.

These results validate Falcon's strategy of selective App Open Ads implementation and show how thoughtful ad placement can deliver strong revenue results without compromising the overall gameplay experience.

Customer Testimony

"App Open Ads have proven to be an effective format for our puzzle games. By integrating with Pangle, we saw steady growth in both iOS and Android income while keeping the gameplay experience smooth for our users."

Mrs. Linh Nguyễn - COO of Falcon Game Studio