One of the most used ad formats in the game has been Pangle's interstitial video ad. At natural breaks between levels, the ITI team implemented these short, skippable full-page video ads to generate higher CPM without disrupting the user experience.
To create more organic ad placements, the team also implemented a system allowing players to unlock new characters through Pangle's rewarded video ads. This solution offered players what they wanted, while also generating impressive revenue.
In addition to ad setup, ITI also started using the Pangle CPM Targets tool for effective waterfall management, and has received rapid data-driven assistance from Pangle's monetization team.
ITI successfully drove up their CPM by 50% using these engaging video ads, and accomplished this without damaging user experience. ITI's average yield through Pangle is about three times higher than through other singular channels. As a result, Pangle has become ITI\'s priority partner in monetizing their hyper-casual games in Japan and China.
"Pangle's monetization capability is outstanding. The team has offered us many actionable tips alongside our optimization journey. We are looking forward to monetizing more of our games with Pangle to achieve sustainable growth."
------ Kosei Saegusa, App Section Manager