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CPM & eCPM

Short for cost per mile, CPM is a pricing model that allows advertisers to pay for ads per every 1,000 impressions. The formula for calculating CPM is:

CPM = Ad Spend ÷ Impressions × 1000

eCPM, or effective cost per mille refers to the advertising revenue publishers can get from every 1,000 impressions. eCPM is a parameter used to reflect the monetization capability of an app. The formula for calculating eCPM is:

eCPM = Total Advertising Revenue ÷ Impressions × 1000