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CPM & eCPM

CPM, or cost per mile, is a pricing model that advertisers pay for ads based on every 1,000 impressions. The formula of CPM equals advertising cost/impresions*1000. eCPM, or effective cost per mille refers to the advertising revenue publishers can get from each 1000 impressions. eCPM is a parameter used to reflect the monetization capability of an app. The formula of eCPM equals total advertising revenue/impressions*1000.