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"Introducing Policy Center - Your Key to Seamless Compliance on PangleIn the fast-paced world of digital publishing, compliance with platform policies is not just a requirement—it's essential for sustainable growth. However, navigating the intricate and complex landscape of compliance can feel like traversing a labyrinth without a map. Publishers face the challenge of understanding and adhering to complex policies while ensuring prompt resolution of any issues that may arise.In light of this pressing challenge, Pangle has released a new, comprehensive platform designed to simplify compliance management for publishers. From real-time reminders to comprehensive account overviews and actionable insights, Policy Center serves as a trusted partner for maintaining compliance on the Pangle network.In this blog post, we'll explore the various features and benefits of Policy Center, which allows publishers of all sizes to respond quickly and efficiently to compliance issues.Unveiling Policy Center: A comprehensive solutionPolicy Center is the one-stop platform to help publishers understand and adhere to Pangle's Supply Policy.With a simple login, publishers gain access to their account overview, view issue records, receive troubleshooting suggestions, submit feedback, and promptly resolve issues. This ensures a transparent and efficient process for monitoring ad requests and enhancing growth on Pangle.Transforming challenges into opportunitiesPolicy Center addresses the pain points faced by publishers head-on, offering several key benefits.Transparency: Policy Center provides clear, concise access to Pangle's Supply Policy and issue records, allowing publishers to view specific issues and take recommended actions.Efficiency: From notification to resolution, publishers can track and address issues seamlessly, removing the inefficiency of offline tracking.Communication: Policy Center serves as a conduit for effective communication between publishers and the Pangle team, helping publishers to receive key updates regarding developer violations and take steps to resolve these issues.Stay compliant using Policy Center's 3 key featuresLet's delve deeper into some of Policy Center's key features for publishers.Account Overview: Publishers can gain valuable insights at a glance with Policy Center's comprehensive account overview. This includes monitoring their overal issue count, warnings, ads that have stopped filling, and ads with restricted filling.List of Violations: From account-level infractions to app and placement violations, publishers can access vital information, including package names, issue descriptions, penalties, and dates of violations before taking necessary actions. Publishers can also retrieve specific cases using the search or filter functions.Review and Rectify: Policy Center goes beyond mere identification by offering actionable insights to rectify issues promptly. Publishers can view detailed issue summaries, including affected regions and suggested next steps, facilitating efficient resolution. Publishers also have the option to submit feedback directly to the Pangle team.Get started with Policy CenterAs the digital advertising landscape continues to evolve across many different languages and regions, staying compliant is no longer optional – it's imperative. With Policy Center, publishers can begin their path toward compliance excellence, secure business growth, and cement their position as leaders in their industry."

"Reach Your Audience Everywhere With the Power of Automatic PlacementExpanding ad placements across platforms is one of the quickest ways to gain more traffic, but it also involves rigorous testing and meticulous management. While this approach can be effective, what you really need is a more intelligent ad setup.That's where Automatic Placement steps in, revolutionizing how advertisers maximize their reach across different platforms and applications.How does it work?Automatic Placement utilizes advanced algorithms to find the best combination of placements for your ads. By analyzing user behavior and performance metrics, Automatic Placement ensures your ads are seen by the right audience at the right time.Benefits of Automatic PlacementMaximize audience reach: Reach your target audience across valuable user touchpoints without manually optimizing placements.Efficient CPA: Achieve cost-efficient conversions across all placements, thanks to smart ad placement.Streamlined setup and optimization: Enjoy the convenience of setting up your campaign in one go, with ongoing optimization to improve performance over time.Unlock improved performance metricsAccording to internal tests conducted in Pangle-available markets globally in April 2024, Automatic Placement showed major performance improvements vs. single placement strategies:65% of test cases demonstrated improved CPA14% budget utilizationCase study: JazzCash  One notable success story comes from JazzCash, a leading mobile wallet service in Pakistan. By implementing Automatic Placement, JazzCash achieved:2X more efficient conversions vs. previous campaigns,44% lower CPI, andimproved full-funnel impact across their advertising efforts. Getting startedReady to elevate your ad campaigns?Launch a new Automatic Placement ad group today and experience firsthand how this innovative solution can simplify your ad placement strategy."

"Convert Abandoned Carts into Revenue with the Power of VSA RetargetingThe sad but common reality is that most purchases are rarely \"love\" at first sight.Amid a sea of options, consumers are becoming more selective than ever before, sifting through a vast array of products until they find the perfect fit. But even then, various distractions can pop up and impede the transition from browsing to purchasing.Introducing Video Shopping Ads - Web RetargetingIn an era when online shopping cart abandonment rates are alarmingly high, Pangle is excited to unveil a game-changing solution: VSA Web Retargeting. Building on the popularity of Video Shopping Ads, this new offering is designed to transform the way advertisers reconnect with visitors to their sites.VSA Web Retargeting harnesses the power of Pangle's extensive advertising network to deliver tailored product recommendations across the web, turning lost sales into purchases. This innovative ad format allows brands to seamlessly reintegrate into potential customers' daily lifestyle—whether they're catching up on the latest news, playing their favorite mobile game, or watching a short video on their phone.How VSA Web Retargeting worksVSA Web Retargeting operates on a simple yet powerful premise: reconnecting with your audience at the right moment to turn browsing into buying. Below is a quick breakdown of how retargeting works.User engagement: A user visits your app or website and demonstrates interest by browsing a product or adding it to their cart. However, for one reason or another, they leave the site without buying.Ad creation: Using Pangle's catalog solution, dynamic and personalized ads are generated. These ads are tailored to showcase the specific products the user showed interest in.Ad distribution across Pangle's network: Personalized retargeting ads are distributed across Pangle's vast ad network, spanning a range of apps and websites where your potential customers spend their time.User re-engagement: As users come across these retargeting ads, the compelling and personalized format drives them to click, guiding them straight back to your app or website.Conversion: Once back on your site, the streamlined path to checkout drives users to purchase.Choose from 3 unique ad creativesAt the heart of VSA Web Retargeting are personalized and engaging creatives. These creatives not only grab attention but also resonate on a personal level with viewers, significantly increasing the likelihood of re-engagement and conversion.VSA Web Retargeting offers three unique ad formats to suit your advertising needs and objectives.Single Video: Unique video creatives uploaded by you as the advertiser. Category or product focused videos are an ideal choice.Catalog Video: This format uses a template with placeholders to automatically populate products directly from your catalog.Text-Only: Text-only format addresses the specific needs of certain industries and drastically reduces production costs.Boosting online course sales with retargeting: A case study on Doping HafızaWith the college entrance exam season approaching, Turkey's premier digital learning platform, Doping Hafıza, faced a crucial challenge. The question was how to boost online course sales while improving both cost per acquisition (CPA) and return on ad spend (ROAS). The solution? A strategic pivot towards retargeting to reengage their target audience of Turkish parents invested in their childrens' education.Recognizing the unique opportunity presented by Pangle's VSA Retargeting, Doping Hafıza selected the Catalog Video ad format, attracted by its ability to recommend specific paid courses tailored to users' interests. This decision was driven by two key factors.This format directly links users to product landing pages, streamlining the path to purchase.This format significantly reduced maintenance costs by automatically showcasing the right products to the right audience without the need for constant manual adjustments.The strategy paid off handsomely. Not only did Doping Hafıza meet its CPA objectives, but it also exceeded ROAS expectations by 34%.The success was partly attributed to the strategic alignment with education-related publishers within Pangle's network, enhancing the ads' visibility and relevance. This approach ensured that the video creatives were seen by a highly responsive audience, maximizing engagement and conversion rates.Take your advertising to the next level with VSA RetargetingInterested in upgrading your advertising strategy and achieving similar results as Doping Hafiza? Discover how VSA Retargeting can skyrocket sales and exceed your targets.Visit our product page to explore the possibilities or reach out to us directly to learn more about how our tailored solutions can cater to your needs."

"Pangle Elevates Brand Safety and Media Transparency Solutions for Global AdvertisersPangle, the ad network of TikTok for Business, is committed to provide effective and safe advertising solutions for advertisers. As part of this commitment, Pangle is excited to announce enhanced Brand Safety and Media Transparency solutions that are directly accessible from TikTok Ads Manager, giving them better control and peace of mind.In the ever-evolving landscape of digital advertising, Pangle places TRUST at the very heart of its operations. TRUST goes beyond mere promises, offering a robust solution to validate the authenticity of your traffic in real-time, thwarting fraudulent activities on the spot.But that's not all – TRUST grants you the power to know exactly where your ads are exposed and lets you tailor them for maximum impact. What sets TRUST apart is its integrated content risk assessment, backed by the industry authority Pixalate. It's not just a tool; it's your shield against uncertainties in the digital realm, ensuring your brand's journey is not just secure but also customizable.Brand Safety on Pangle - Never Easier!Publisher List (Pre-Campaign Transparency)：Pangle's upgraded solution empowers advertisers to discover the top 100 publishers by region, offering valuable insights into ad placements before the campaign is even launched. Delivery Report (Post-Campaign Transparency)：Advertisers can now access delivery reports, delivering full visibility into where their ads were actually displayed. This post-campaign data allows advertisers to fine-tune their strategies for optimal results.Block List：Pangle empowers advertisers to exercise greater control by introducing a comprehensive Blocklist feature where they can proactively  block unwanted publishers.Pangle's latest self-serve solutions are designed to deliver unparalleled Brand Safety and Media Transparency for global advertisers. It offers advertisers a level of control and insight into ad placements, in order to provide advertisers with the confidence and necessary safeguards they need for their advertising campaigns.Pangle has a dedicated brand safety team to provide our clients with the tools they need to ensure that their brand remains protected and that their advertisements appear in suitable environments. With our new solution, advertisers can advertise with the utmost confidence, knowing that their brand security is our priority.Pangle's innovative solution will be released in Q4 2023. Trust is important to grow businesses and Pangle is continuously enhancing their solutions upon 3 key pillars: Transparency, Traffic Security and Brand Safety.For more information and to explore the full range of capabilities offered by this game-changing solution, please visit here."

"【Content Industry Special Seminar】The emerging technologies that will revolutionize Japan's content industryPangle is hosting a private, invitation-only seminar for the content industry ranging from Digital Comic, Digital Music, Digital News, Gaming, Dating, OTT, Online Education, Live Streaming, Short video, Social Media, Audio, etc. We will be presenting emerging technology trends in the industry, success stories, and much more with guest speakers from BytePlus and viviON.About the eventAt this event, Mr. Sugita, Head of Pangle's Business Development, will be on stage to share Pangle's current and future strategy along with the launch of Mediation Tools and Web Traffic Buying as well as their strengthening of iOS BuyingAt this event, we invited Mr. Endo, Country Manager of BytePlus' Japan Operations, to showcase the latest domestic and international trends in content search & optimization, the movement towards video and enhanced Artificial Intelligence-based tools for content.Furthermore, Mr. Yajima, General Manager of viviON, will share his expertise on recommendation algorithms and BytePlus' advantage in the AI & Machine Learning Space.This event will be held at our Hikarie office, and dinner will be provided along with a tuna cutting showcase. In addition, we will give presents to everyone to commemorate their visit.Speaker BackgroundYasumasa Sugita: Pangle, Japan, Head of Business Development He has been involved in the successful launch of various ad platforms such as TikTok For Business, Pangle, and, of course, LINE Ads Platform. He has a thorough knowledge of the ad tech industry, from Demand to Surply.Shin Endo: ByteDance Inc, BytePlus, Japan Country Manager A trilingual from China who has been in Japan for 21 years. After building a marketing career at Sony, he moved to the AI solutions industry in 2019 and has been responsible for overseas business development at LINE and SenseTime. He joined BytePlus in 2022 and is currently Japan Country Manager for Enterprise Solutions.Takahiro Yajima : viviON, General Manager　After joining FullSpeed in 2005 and working as an expert in media management and SEO, he joined Scigineer, a recommendation ASP service, as a sales manager. He also launched an ad technology business utilizing recommendation technology, and contributed to the company's listing on the Tokyo Stock Exchange Mothers as CMO. After that, he worked in marketing, new business development, and DX consulting at Fringe81 (now Unipos) and IMJ (now Accenture Song). In 2019, he joined Aisys (now viviON), a 2D content e-commerce service company. He was responsible for marketing, content, and corporate departments and grew sales from 11.9 to 45.4 billion yen in 4 years. He also serves as the general manager of the company while also serving on the board of directors of 2 viviON Group companies.Seminar ContentPangle Seminar Pangle's Current and Future Strategy SharingPangle's new function updatesBytePlus SeminarTheme: Hyper personalization is becoming the key to effective user engagementHow is cutting edge AI & sophisticated deep Machine Learning changing the face of content recommendation scenarios in Japan?How has text-based content moved towards audio and video-based content in key markets for higher levels of engagement?How can you create a more immersive and engaging environment for users with \"build-your-own\" tools offered in a closed system for UGC?Case studies and success casesviviON SeminarTheme: In a society that changes with entry into the AI era, how can we continue to be the service or business chosen by users?Content is generated infinitelyMoving from search engines to AIPeople's time does not increaseThe possibility of the recommendation function, We will talk about ideas that should be emphasized in services and businesses.Who should attend?InsightsRelevant departmentsYou belong to a company that operates apps and websites and are involved in the management of apps.You have a lot of content and want to deliver it to users in a personalized way.You want to create and manage UGC content for your own website or app.If you are ready to step up to video format content.ManagementMarketingProductCorporate PlanningUX/UI ImprovementProgram DetailsDate & TimeWednesday, July 12, 2023 18:30-20:30 *Registration starts at 18:00 Pangle Japan Office Event Venue Address: Shibuya Hikarie, 26F, 2-21-1 Shibuya, Shibuya-ku, Tokyo *A standing buffet meal will be served during the event, and attendees will be able to enjoy getting to know each other.Program Agenda18:30 -19:30 Seminar and Q&A 19:30 - 20:30 Standing buffet and receptionParticipation FeeBy invitation only / Free of charge Pre-registration is requiredManagement OfficePangle Japan Team (080-7409-4301, Attn: Sugita)Remarks*Images and videos taken on the event day might be used for our PR activities. If you have difficulty agreeing to this, please ask the management staff on the day of the event.*We reserve the right to refuse participation from other companies in the same industry or other persons at our discretion.*Please refrain from taking photos of event venues and presentations.About PanglePangle is a leading video advertising platform that offers interactive and high-performing in-app advertising solutions. Powered by intelligent advertising technology, Pangle helps advertisers reach target audiences and delivers precise ads.About BytePlusBytePlus is ByteDance Group's full-fledged B2B service that empowers businesses to gain access to ByteDance's world-leading core technologies, including but not limited to recommendation algorithms, artificial intelligence and video tools. We are the new SaaS and PaaS business for corporate clients launched by Bytedance Group.About viviONviviON develops web and application services specializing in 2D content with over 11 million members, mainly through the operation of DLsite comipo, which sells comics, games and audio, and comipo, an e-comic application.In addition, they are also engaged in the business of editing and publishing their own original comic works, and talent management for Vtubers, anime voice actors, and other talent."

Learn how to optimize ROAS and user acquisition in the APAC market using Pangle's mobile & game advertising solutions.

Pangle recently partnered with Russian app The Koshelek App to boost user acquisition and app installs with a perfectly crafted in-feed advertising strategy.

"On-Demand Webinar: How western publishers can create successful hyper casual games for the Asian marketFill the form to watch this free on-demand webinar!The Asian mobile games market is one of the biggest and most important, with revenues forecast to reach $87 billion by 2027. Gamers in Asia have distinct tastes, with a particular love of games from the mid-core, gacha and RPG genres.Whilst Western developers still have plenty of opportunities to find success in APAC, there are vital differences when releasing and monetizing games that they need to know well before they start investing in UA and marketing.Join Faye Lee (Account Management Director at Pangle) and industry expert CK Wang (Co-founder&CEO of Kooapps) to learn more about the success of hit hyper casual game Snake.io, and the changes required to the product and monetization strategy to appeal to Asian audiences.Watch this webinar on-demand to learn about:An overview of the Asian mobile gaming market todayThe key ways in which games in Asia differ from Western titlesThe opportunities for developers looking to break into Asia's marketThe differences in effective UI and UX between APAC regionsHow to create effective UA strategies in different APAC regionsWhich ad formats are the most effective when targeting Asian gamersSpeakers:Faye LeeFaye loves helping publishers/developers drive more revenue and increase user retention with ads monetization . She is an Account Management Director, responsible for helping North American and LATAM publishers maximize ads monetization at Pangle . Previous to her role at Pangle , she managed the North American Developer Relations team at Tapjoy.CK WangChun-Kai (CK) Wang is Co-Founder & CEO at a mobile gaming studio called Kooapps. Kooapps has made over 30 titles including Snake.io and Pictoword, a fun educational word guessing game with over 30 million downloads. Prior to Kooapps, CK was a software developer at Microsoft Research where he built large-scale web services to analyze Twitter streams for named entities. CK has a BS in Electrical Engineering, a MS in Computer Science from Stanford University, and teaches server-side web development at the University of Washington."

Native ads are ads that look and feel just like the content surrounding them. While traditional ads can be intrusive, native ads form a natural part of the interface. Because they fit in so seamlessly, you can run more of them without disrupting user experience. With Pangle, you can run native ads in image or video format.

"How to Reduce Mobile App Churn RateOne thing that the massive shift to digital platforms and devices has done is reduce our attention span. Now more than ever, those trying to get their product or service to succeed (such as a mobile app) are forced to cater to this reduced attention span. The need for immediacy when it comes to understanding the benefit or use of something like a mobile app is crucial. Unsurprisingly then, if there’s one feature that all of the world’s most successful mobile apps share, it’s that they bring this benefit to the user quickly and effectively.If done well, your users will be hooked to your app and keep it installed for as long as it is relevant to them. If done poorly, however, then the user has a much higher propensity of uninstalling it days, hours, or even minutes after installing it. The number of your users who do this make up what’s called mobile app churn rate.Your mobile app churn rate is one of the most important pieces of data you can have when it comes to understanding how to improve growth figures and find success for your app. It offers you an insight into how many of your potential users are lost – and knowing how to reduce your churn rate is effectively turning these lost users into valuable, long-term customers. Let’s take a closer look at what mobile app churn rate actually means, and how it should influence your direction and growth strategy moving forwards.App churn rate vs retention rate: what are the differences?You may have heard both the terms “churn rate” and “retention rate” in the mobile app space before. The two metrics are intricately related, but mean very different things. Retention rate refers to the percentage of your users who returned to your app after downloading it. Your retention rate will be calculated after a certain time period - meaning not all retention rates are directly comparable – that could be 1 day, 1 week, or 1 month. On the other hand, churn rate refers to the percentage of your users who uninstalled your app after downloading it, within a similar predetermined time frame.Churn rate and retention rate are both crucial metrics when it comes to determining the success of your mobile app. As an app developer, you should always aim for the lowest churn rate possible, and the highest retention rate possible.Why a low churn rate is crucial for a successful appIt sounds self-explanatory to suggest that having installs that lead to long-term customers as opposed to those that soon contribute to your mobile app churn is beneficial. In reality, there are many different growth strategies that mobile app developers employ. While some decide to go down the route of maximizing the number of installs to drive awareness, our experience here at Pangle has always shown us that focusing on reducing mobile app churn helps develop a good foundation for growth and is highly efficient.The reason for this is because the cost of acquiring new users is considerably higher than selling to existing ones. In fact, research has shown that you have about a 60-70% chance of selling to an existing customer, but only 5-20% to a new one. Similarly, existing customers spend over 30% more than new ones.While you undeniably need new customers to breathe new life into your app as it grows, at some point it’s importance will plateau and taper off. At this point, understanding how to retain your existing users and create the best possible app for them is paramount. But how exactly is this done?How to reduce your mobile churn rateAs mentioned above, there is a set timeframe for determining your mobile churn rate. For a standard app, the vast majority of mobile app churn will occur within the first couple of weeks of user installs. After this period, the chance of a user uninstalling should lessen. At this point, the retention rate of these existing users who have had the app installed for quite some time should be much higher. There are several best practices app developers should follow in order to reduce the amount of mobile churn their app receives, and maximize the value of the customers who have already installed their app.Step 1: Look at what channels your users are coming from, and analyze how steep the churn rate is for those individual channelsYour users may have found your app from a wide variety of sources. Channels could include any social media posts you made, any in-app advertising campaigns you may be running, directly from the app store, and more. Each channel may have a slightly different churn rate, and this can be put down to several factors, including the type of user that visits those channels, how their expectations from their initial impression of your app matched the actual experience, and more. Some of these factors may be out of your control, but understanding your audience in greater depth from the beginning will help leaps and bounds.Step 2: See what you can do to the way your app is represented through those channels to reduce mobile churnSometimes, the reason for a user uninstalling an app is simply because it is not what they expected it to be. If one of your channels has an irregularly high churn rate in comparison to the rest, see if you are properly representing your app in that space to its users. Are screenshots, videos, and other glimpses into your app accurate to what they will see when they download it, and is your app offering all the functions as described? In some cases, you may want to pivot how you talk about your app to cater to that specific audience.Step 3: Research the way your app is used. Specifically, you need to understand at what point your users get hooked and decide to keep it installedIf you haven’t done it already, this is one of the most important steps to take when trying to reduce your app’s churn rate. You can do this by comparing the uninstall rate before and after key points in the usage of your app. In a mobile game, this may be completing the first level, while for an eCommerce app, this may be making their first purchase – so on and so forth. If you find that your churn rate dramatically decreases after a certain in-app event, then you know this to be your app’s hook point.All major app developers understand how people use their app in close detail and leverage this knowledge to their benefit when designing the user experience of the app and making the process for new users as streamlined and user-friendly as possible.Step 4: See how you can optimize your app to get users who would not normally reach this point there. This can be done by:Once you know what the hook point of your app is, there are countless ways you can adjust user experience to help get people past this first milestone and become part of your retention count. Consider the following:Sending users more notifications to remind them of your app if they have not opened it for a certain period of time.Try to make your app more engaging in the early stages of its usage in order to get people to your hook point.If possible, consider updating your app to make the hook point more accessible and earlier in the use of the app.Provide a variety of in-app incentives such as additional unlocks, free in-game items, and more.Offer plenty of help & support services to anyone that needs it.Make sure your app is simple and easy to navigate, especially for first-time users.Step 5: Work with an ad network like Pangle for UA strategies designed with low churn rate in mindPangle offer app developers the opportunity to run user acquisition campaigns through in-app advertising that are specifically designed to target high-retention users. These well-rendered and user-friendly ads capture the interest of those best suited to your app and help optimize one of your key and most strategic UA channels. Read and learn more about our in-app advertising strategies here, or find out about our solutions here.Take your app to the next level with PangleReady to optimize your app and reduce churn rate? Start by adopting some of the strategies mentioned above or, to kickstart your own UA growth engine with in-app advertising, get in touch with us by emailing pangle_support@bytedance.com."

"Longtu Game Sees 150% ROAS Increase and 70% CPP Decrease Advertising Their New RPG - Ancient God - With PangleWhen it comes to advertising an Android or iOS game, in-app event optimization (IAEO) is a crucial part to consider in the overall marketing strategy.Longtu Game is a leading game development and publishing company that has been creating top ranked games for iOS and Android since 2008. They have previously worked with Pangle to develop advertising strategies, so it was a no-brainer to join forces once again when it came time to advertise their new RPG, Ancient God.When it comes to advertising an Android or iOS game, in-app event optimization (IAEO) is a crucial part to consider in the overall marketing strategy.Longtu Game is a leading game development and publishing company that has been creating top ranked games for iOS and Android since 2008. They have previously worked with Pangle to develop advertising strategies, so it was a no-brainer to join forces once again when it came time to advertise their new RPG, Ancient God.Creating the ad strategy that would drive ROIStarting on November 8th, 2021, Pangle's objective was to develop a plan that would ensure Longtu Game would meet their KPIs, which included ROAS and CPA.The objective became clear: in-app event optimization. Proper IAEO setup will show your ads to people who are likely to perform specific actions that are valuable to your app or business, which can in-turn optimize ROI.In-App Event Optimization leads to higher return and lower costIn order to leverage Pangle's advertising solutions, Ancient God's conversion data needed to be brought up to code, and Pangle helped it expand into the IAEO stage of advertising. Once conversion events hit the appropriate benchmark for IAEO, Pangle could then shift their focus to assisting Longtu Game with optimizing their in-app events.Initially LongTu Game had been analyzing MAI (mobile app installs), but the results were lower than they had hoped. Once Longtu Game began implementing the suggested IAEO, they started hitting their KPIs. In fact, IAEO at this stage helped Longtu Game gain 30% ROAS with a 40x decrease in CPA (Cost Per Unique Purchase) when compared to MAI ads.An effective ad solution delivers a bright-looking futureAs a result of Pangle’s assistance in setting up IAEO, the CPP (Cost Per Purchse) decreased by nearly 70%. ROAS (return on ad spend) also increased by over 150% compared with non-purchase ads. Alongside the decline in cost and growth in ROAS, the weekly advertising cost increased over 400% from the first week to the last week of the advertising month.Longtu Game was so pleased with the result of Pangle’s overall advertising strategy for their new RPG game that they ended up increasing their advertising budget after one-month advertising with Pangle.For more information on how Pangle can help you advertise your RPG, please reach out to us at pangle_support@bytedance.com, follow us on LinkedIn and Facebook, and subscribe to our Newsletter!"

In-app mobile ads are one of the best ways to make money with your mobile app. Here’s everything you need to consider before you get started.

In-app advertisements are a great way to start making money through your app. Learn more about the different kinds of ads and more with Pangle.

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peeking behind the curtain of Combat of Hero, a martial arts-themed mid-core casual game published by Ohayoo. Combat of Hero is currently the #1 mobile game in Japan, and has racked up 5 million downloads from users all over Asia. To find out what makes this game so popular and how its monetization model works, we talked with Ray, Product Manager from Ohayoo's global publishing team .

This guidebook introduces hybrid monetization and shares best practices, success stories, and resources to guide developers through the transition to a hybrid model.

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Download Pangle SDK today and get $1,000 free advertising credit! \nAs part of our Level-up Plan for gaming apps, we’re giving $1,000 free advertising credit for all new game developers who integrate Pangle SDK. (Terms and conditions apply.) \nGame developers who install the Pangle SDK from now until February 28, 2021, will receive $1,000 ad credit to use in their advertising campaign, absolutely free!\n\n*Once successfully integrating our SDK, you will be automatically enrolled in the program. Pangle team will take a thorough review in the beginning of March,2021. Developers who meet the terms and conditions of this program should receive an email from us in March. \n \nSign up and get the Pangle SDK now! \nShould you have any questions, please contact us vis pangle_support@bytedance.com \n \nLearn More \nMonetization and growth booster products on Pangle\nSuccess stories and best practices on Pangle\nPangle ad policies \n

Rewarded video ads can supercharge your monetization power, but if you’re not showing them to the right users, your revenue will be limited. To get the most out of rewarded video ads, you need to target the audiences that are most likely to watch them. Read on for some fool-proof tips on how to identify these audiences.

Seeking to drive downloads and expand their user base in Japan, Tofu Girl's creators approached Pangle.

From the beginning, Walk Master was designed to incorporate ad formats that would fit in organically with gameplay. When it came time to implement ad placements, Two Men and a Dog chose Pangle's interstitial video ads and rewarded video ads.

Japanese game company Mask App is unquestionably a master at developing hyper-casual games – especially puzzle games. The company has published over 1000 games, among which Time to Solve the Mystery (ナゾトキの時間), Cheating Woman (浮気サレ女), Swing&Knock, and Push Battle! are especially popular and highly rated.

Even small details in your ad settings can have a major influence on your eventual revenue. What are the key things to know when setting up ad units? And what are the main factors affecting revenue across the entire conversion process? Let’s start with a look at the revenue formula and the conversion funnel breakdown to see how you can optimize your CPM.

App monetization may seem simple, but in reality it requires some strategizing. In this article, we'll discuss common challenges publishers face in monetization and ad placement for different types of apps, and share Pangle's recommendations for overcoming each of them.

Playable ads, by giving players an immersive experience of the games they promote in advance, not only help developers monetize effectively but also help advertisers make stronger impressions that drive stronger results. With conversion costs held equal, game advertisers using Pangle's playable ads have seen their conversion rates increase dramatically, clearly demonstrating this format’s power to make an impact.

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"Hypercasual Gaming Studio Achieves 130% ROAS with Pangle IAA VBOThe objectiveMaximizing ROAS and breaking even from day 1With a diverse portfolio of over 150 titles, Game District is known for captivating a broad audience with its innovative and engaging portfolio of hypercasual games.To sustain their impressive growth and maximize profitability, Game District sought to leverage Pangle's advertising platform to achieve their ambitious advertising objectives.Their primary objectives were to maximize return on ad spend (ROAS) while acquiring users at a low cost per install (CPI). To achieve these objectives, the studio set an aggressive key performance indicator for their campaigns, targeting a Day-0 ROAS of 100% that involved breaking even from the onset.The solutionOptimizing ad performance with Pangle's IAA VBO solutionTo achieve their ambitious objective, Game District implemented a streamlined strategy with Pangle's IAA (in-app advertising) VBO (Value-Based Optimization) solution as the core component.Pangle's IAA VBO solution helps advertisers like Game District to accurately reach users with the highest likelihood of purchasing while also targeting users by predicting their total purchase amount.Game District also targeted users across various ages and regions to maximize reach and engagement as part of a global campaign. By adjusting budgets and ROAS bids based on performance across different regions, they were able to optimize their ad spend and targeting strategies effectively.To enhance campaign's effectiveness, Game District posted their ad revenue data in real-time to TikTok Ads Manager using the MMP SDK, improving data accuracy and fully leveraging Pangle’s Day-7 ROAS optimization model.In terms of creative strategy, Game District focused on portrait videos and playable ads on Pangle, recognizing them as the top-performing ad formats on Pangle. Using these formats, Game District produced gameplay-focused ads highlighting fun and attractive aspects of their games through visually appealing content.In addition to their in-house produced creatives, Game District actively participated in TikTok’s Creative Challenge. This initiative provided an opportunity to incorporate creator-generated content, diversifying their ad assets and leveraging the creativity of TikTok’s user community.The resultsGame District achieves 130% in ROAS and 79.4M viewsGame District's strategic ad campaign achieved an impressive D-0 ROAS of 130%, surpassing their ambitious target of 100% and enabling them to break even quickly.Game District's hybrid monetization model also enhanced their ad revenue by leveraging in-game ad engagement from new users. This integration of ad views and in-app purchases significantly boosted their overall ROAS.The campaign’s impact was significant too, generating a total of 79.4 million views and achieving an impressive overall click-through rate (CTR) of 26.47%.With these successful outcomes under their belt, Game District is now leveraging this approach across all new game titles. The studio plans to extend its strategy to iOS and explore TikTok-only placements for IAA VBO, aiming to replicate and build upon their success."

"How Pangle and IAA VBO Helped Space Shooter Exceed its ROAS Target by 60%The objectiveMaximizing ad revenue and in-app purchases via the Pangle networkKnown for its engaging gameplay, Space Shooter is a flagship title within Rocket Studio's midcore game portfolio.The game employs a combination of in-app advertising (IAA) and in-app purchases (IAP) to drive revenue, reflecting its dual focus on ad-supported and pay-to-play elements.To optimize revenue generation and meet financial targets, Space Shooter aimed to enhance both IAA and IAP revenue through targeted campaigns on Pangle's Android platform. Their primary objective was to maximize the return on ad spend (ROAS) by leveraging Pangle's advertising capabilities to reach and engage their core audience effectively.The solutionSpace Shooter adopts IAA VBO Day 7 solution to maximize ad revenueTo maximize ad revenue, Pangle recommended that Space Shooter implement the Pangle IAA VBO Day 7 solution with MinROAS Bidding.While traditional optimization goals focus on clicks, app installs, or conversions, Pangle IAA VBO identifies and reaches individuals most likely to spend money within a given app. In essence, IAA VBO predicts the ad value of each user and adjusts eCPM bids to obtain users with the highest ad value, thereby collecting higher ad revenue and connecting high-value users with the right ads.In terms of ad bidding, Space Shooter implemented MinROAS. Rather than using the alternative option of Highest Value (which prioritizes spending the entire daily budget first), MinROAS helps identify high-value users to meet the set Day 7 ROAS bid, which was ideal for Space Shooter given their clear ROAS requirements.The resultsSpace Shooter achieves a 7.5x increase in daily budget and 60% increase in ROAS vs. KPI benchmarkThe implementation of the IAA VBO solution proved to be highly effective for Space Shooter, aligning seamlessly with the game's hybrid monetization model.As a result of deploying IAA VBO, Space Shooter exceeded their target ROAS by 60%. Additionally, the strategic ad optimization enabled Space Shooter to amplify their daily ad budget by 7.5 times, thereby scaling their campaign efforts and maximizing overall revenue potential.This successful integration of IAA VBO not only boosted ad efficiency but also supported substantial growth and profitability for the game."

How Pangle's VSA Retargeting product helped client surpass ROAS goal

"The Key to Trendyol's Success in Warming Up Their Sales Season CampaignTrendyol provides a flawless e-commerce experience for more than 30 million customers with the power of technology and offers convenience by meeting every need on a single platform. By supporting the digitization of more than 2300 direct sellers and SMEs, Trendyol also helps them to reach more customers and grow their businesses.The Goal: Ramping Up for Big SalesIn Turkey, November is the prime shopping season of the year, led by Single's Day (11/11/2021) and followed by Black Friday (11/26/2021) shopping events. As a leading e-commerce platform, Trendyol offered thousands of competitive deals to capitalize on the opportunities. To maximize the exposure of the two mega sales events, Trendyol kicked off marketing campaigns 2-3 days before the days of the sales to amplify awareness and warm up the customers. Therefore, traffic generation was the critical marketing objective to ignite sales on the big days. Trendyol leveraged multiple marketing channels to bring traffic to the app, allocated budgets based on historical Cost-per-Session (CPS), and evaluated the campaign using the same KPIs.Our Approach: Perfect Ad Placement with PangleMonths before the shopping festivals, we worked with Trendyol to test out the Pangle channel with limited budgets and established confidence in the channel backed up by 3rd-party data. During the two periods of promotion, Trendyol utilized Pangle's complete product portfolio to accomplish the marketing objective:Traffic: leverages Pangle's extensive audience network and reaches out to new audiences through their daily mobile touchpoints.Dynamic Showcase Ads (DSA) - Retargeting: utilizes dynamic creatives, i.e., product shots, to re-connect with existing customers based on their historical shopping behavior on the platform.App Event Optimization (AEO) with event bid: increases the purchase probability, ultimately improving ROAS.The Results: CPS 17% Below the TargetOverall, Pangle Single's Day and Black Friday campaigns were huge successes, with an average Cost Per Session(CPS) 17% below the target. More importantly, CPS has successfully been resistant to drastic budget increases throughout the campaign period.During Single's Day, the Pangle DSA-Retargeting campaigns achieved the best CPS result and provided around 50% lower CPS than originally targeted. Despite fierce traffic competition during Black Friday, Pangle far exceeded Trendyol's expectations when their traffic campaigns yielded an average CPS ~30% lower than the target CPS. Pangle DSA-Retargeting campaigns clearly possess an apparent advantage over Click to Session ratio as it achieved around 70% during Single's Day and 50% during Black Friday, surpassing other types of campaigns along the way. The cost-efficient traffic driven to the app managed to contribute to Trendyol's conversion rate and ROAS metrics positively."

Ahead of Magic Tiles 3’s launch in Japan, Amanotes approached Pangle for helping grow its base of users who would be likely to engage with the game and be converted as paying players, with ROAS held positive.

The shopping season is right around the corner. Partnering with Pangle, the ad network of TikTok for Business, in this blog is everything that advertisers need to know about this year’s biggest sales dates and how to use Pangle’s dedicated ad portfolio to boost traffic and conversions.

"Pangle joins Google AdMob as a Bidding PartnerGoogle AdMob's app publishers will have access to Pangle's exclusive TikTok for Business ad demandPangle, the ad network of TikTok for Business, joins Google AdMob as a bidding partner, allowing mobile app developers and publishers to boost their revenue with exclusive ad demand from TikTok for Business advertisers. Google AdMob is Pangle's newest mediation partner, joining current partners MAX, ironSource, DT FairBid, Appodeal, AdMost, Nimbus, TradPlus, and TopOn.Following a successful beta, the product integration is available to all app publishers starting July 28th. Mobile publishers and developers that integrate Pangle with Google AdMob will be able to display ads in various non-intrusive formats, including banner ads, interstitial ads, and rewarded video ads that give app users a choice to watch advertising content in return for in-app incentives.This year, Pangle expanded globally, offering its service to advertisers and publishers around the world.\"Pangle's partnership with Google AdMob gives mobile app publishers the ability to maximize revenue streams with access to a trusted ad network with exclusive ad demand from TikTok for business,\" said Leon Zhong, Head of Business Development at Pangle. \"App developers using Google AdMob can benefit from Pangle's strong monetization performance in emerging markets around the world.\"Select mobile publishers have been loading and displaying ads from Pangle through bidding during the SDK’s beta and have been impressed by the results during the testing period.\"Adaric experienced great performance results in AdMob mediation through Pangle bidding with an exceptionally high fill rate and eCPM. As well as ensuring a higher ARPU, the convenience of the bidding mode also saved us a lot of time with coding and configuration, and integrating the SDK was a seamless process,\" Celia Wang, Monetization Manager at Adaric Music says. \"Adaric is delighted to be working with both Pangle and Google AdMob as a trusted partner.\"App developers and publishers interested in integrating the Pangle SDK can do so by logging into their Google AdMob accounts and following the set-up instructions: Android, iOS and Unity.Pangle's publisher platform was also recently updated to make ad decisions around management, monetization, and optimization even easier. The latest additions to the platform include a new streamlined sign-up process, faster transitions from creating to testing ads, enhanced brand safety controls, and an improved reporting system, all of which are available in all markets where Pangle operates."

As mobile usage continues to surge, users are moving past the annoying pop-ups of the web age. The mobile-first mindset has inspired a variety of innovative ad experiences, one of the most popular being interstitial video ads.

"Hypercasual Game Report: hypercasual mobile games now the most downloaded genre in the post-IDFA eraPangle, the ad network of TikTok For Business and games industry research experts, Newzoo, have released a new report looking into the latest facts and figures showing the continuing success of the hypercasual mobile games genre. The report - Pangle & Newzoo: Mobile Game Genre Report, Comparing & Contrasting the Hypercasual Genre in Eastern and Western Markets - found hypercasual games continue to lead the most-downloaded charts in several key global markets even after Apple’s changes to mobile ad targeting, which was expected to disproportionately affect hypercasual games.The report found publishers focusing on ways to improve retention and find new revenue opportunities. Publishers are combining meta gameplay elements from other popular genres like Puzzle and Simulation to add depth and replay value, as well as creating additional monetization opportunities. Adding specific localization around in-game events, ad creatives, and UI has also helped hypercasual games to appeal to gamers in Eastern markets. Meanwhile, casual and mid-core publishers have been quick to capitalize on the large hypercasual user base in order to cross-promote their own titles through in-app ads.Download the report to find out:Hypercasual was the most downloaded genre of mobile games in 2021 in the US, UK, Japan and South Korea despite IDFA regulations. The number of hypercasual games in the top 100 download charts in those countries grew year on year from 14% in 2018 to 36% in 2021. It seems that in the post IDFA era, the hypercasual genre is faced with less UA challenge compared to other casual and midcore games due to its broad targeting strategy.Despite large download numbers, hypercasual games struggle with player retention. The average Day-7 retention for mobile games is around 20%; however, the rate often falls below 10% for hypercasual games.Hypercasual game design is shifting towards “hybrid-casual” as developers deepen the game loop in a bid to improve player retention. For example, Supersonics’ Join Clash has added RPG mechanics to its gameplay loop, and Rollics’ Tangle Master 3D has added a pet-based metagame."

"Watch this video as Alvaro, Pangle's Business Development Director, unveils today's Asia market landscape, the same and difference between the East and West, as well as the top trends that every game publishers who seek to crack in the Asian market should prepare for in 2022."

"RPG Report: How Do Gamers Across East and West Engage with the Genre?Role-playing games (RPGs) are the top grossing genre on mobile. In 2020, RPGs alone generated 21.3% of all mobile game revenues, with Eastern Asia making up 72% of that amount. Most effective RPGs have been based around an existing IP, and even though in-app purchases have been the monetization methods of the past, hybrid monetization is on the rise.We worked together with Newzoo to create this report that takes a good, hard look at what gamers worldwide love so much about RPGs. The information inside provides valuable insight to how successful RPGs gain new players and maintain their interest with engaging in-game content, and optimized ad strategies, which can be especially challenging in the years to come with recent privacy updates.Key takeaways from the reportOverview of Role-Playing GamesMarket SizingRPG Subgenres & MechanicsKey Strategies in Acquisition, Retention, and MonetizationRole-Playing Gamers in Key MarketsGrowth Opportunities With PangleUser AcquisitionHybrid MonetizationIf you have any questions about the data and insights discussed in this article, reach out to us at pangle_support@bytedance.com, or questions@newzoo.com. We’re happy to help!"

On April 23 we held our first Impax webinar, entitled "Rock Your Non-gaming App Monetization" and geared toward Japanese publishers of non-gaming apps.

Advertising testing is a crucial component of any successful ad campaign. Learn the different types of advertising testing here with Pangle.

When done right, mobile app monetization allows you to earn money from your app without disrupting user experience. Read our ultimate guide here.

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Top developer FT Games has partnered with Pangle to boost user acquisition and attain their advertising and in-app purchase goals. Learn more.

Having access to a wide range of ad formats and investment methods can help you take your ad campaign to the next level. Read on to learn how all of this and more is possible with Pangle.

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Founded in 2013, Gismart is a major player in mobile app development and publishing, primarily focusing on hyper-casual games, third-party game publishing, and entertainment apps. Gismart’s apps have racked up over 500 million downloads in total, and include chart toppers such as Cool Goal, Domino Smash, and Oil Tycoon. On the 2020 Financial Times list of Europe’s fastest growing companies, Gismart ranked sixth overall, and first in the games industry.

Pangle is expanding its mediation partnership with ironSource by introducing access for Android developers!

If you find it difficult to concentrate while working from home, you're not alone. Luckily, a few small changes can make all the difference. We've asked some members of the Pangle team to share ways they've improved their focus during remote work:

Yodo1 has been helping Steppy Pants, a quirky walking simulator game that already gained more than 15 million downloads globally, approach Japan market. Pangle provided Yodo1 Japan market monetization solutions on both iOS and Android devices.

As the company is focused mainly on the development and publishing of hyper-casual games, their revenue stream is based on a mixed business model composed of mostly in-app advertising and just a few in-app purchases. Using this model, ITI is able to make the most of their non-paying players and maximize profitability.

Established in 2017 in a student flat, German mobile game studio Kolibri Games quickly expanded to a team of over 100 based in a Berlin office. It earned recognition as one of LinkedIn's Top Startups in 2019, and was acquired by Ubisoft in February 2020. Owing to its player-centric approach and commitment to self-improvement, Kolibri Games has won millions of fans around the world.

The holiday season doesn’t just end after Christmas. New Year's and Valentines' Day are also approaching, which means increased CPM for those who can monetize effectively with in-app advertising. To prepare to capitalize on the holidays, developers need to optimize key areas of their products including user experience, ad placement setup, and more. Here are three aspects worth considering.

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"IAA VBO Upgrade: Boost Your ROI By 14.68%As users spend more and more time on mobile devices, the potential for in-app advertising has skyrocketed.However, maximizing the revenue potential of in-app advertising (IAA) requires navigating a complex landscape of user preferences, ad placements, and monetization strategies. In the end, mobile app publishers are tasked with the intricate balancing act of meeting their monetization targets while ensuring a positive user experience.Addressing this challenge head-on, Pangle is thrilled to announce an upgrade of its IAA VBO (Value-Based Optimization) ad product for Android app publishers.Using IAA VBO, publishers can prioritize targeting high-value users while still ensuring an optimal user experience.How to target high-value users with IAA VBOPangle's upgraded IAA VBO represents a major leap forward in in-app advertising optimization.While traditional optimization goals focus on clicks, app installs, or conversions, IAA VBO identifies and reaches individuals most likely to spend money within your app. You can think of IAA VBO as your dream customer list, unlocking access to the type of customer who pays for room service or flies first-class every time they travel.In practice, IAA VBO predicts the ad value of each user and adjusts eCPM bids to obtain users with the highest ad value, thereby collecting higher ad revenue and connecting high-value users with the right ads for them.How the new upgrade increases ROI and LTVThe new version of IAA VBO has been found to boost new user spending by 21% and increase advertising ROI by 14.68% based on A/B testing.These results were achieved based on the following upgrades.Enhanced advertising ROI: Leveraging advanced algorithms and real-time data analysis, IAA VBO enables more accurate customer identification to maximize advertising ROI.Stricter ROAS control: IAA VBO achieves monetization goals by bolstering ad revenue and lifetime value (LTV) through stricter ROAS control.Increased ad running efficiency: IAA VBO mitigates losses using optimized budget controls, while automated ad placement expands advertising opportunities for greater reach and impact.Note that the model requires at least 7 to 10 days to learn; campaigns shorter than 7 days may not perform to their full potential.IAA VBO bidding strategies1) MinROASMinROAS strives to identify high-value ad users to meet your set D7 ROAS bid. In instances where the ROAS falls below the target, MinROAS campaigns may not fully spend the daily budget.Ideal for publishers with clear ROAS requirements.2) Highest ValueHighest Value prioritizes spending the entire daily budget first, aiming to achieve the highest possible ROAS.Ideal for publishers who want more volume and who have more tolerance for ROAS fluctuations.Empowering publishers worldwideWhether you're a gaming app developer looking to maximize ad revenue or a utility app publisher seeking to enhance user engagement, IAA VBO offers a powerful solution to boost revenue and drive sustainable growth.Get started today with the future of mobile app monetization using IAA VBO!"

How OLX, a Brazilian e-commerce platform achieved 51% more efficient traffic with Pangle's App Open Ads during Black Friday

"Join us at Pangle's open lounge in Busan, Nov 16~17!Pangle, the ad network of TikTok for Business, will be visiting Busan from November 16th to 17th, 2023.Introducing Pangle's 'Busan Lounge'! Calling all developers and publishers in the area! Join Pangle, the official advertising network of TikTok for Business, during our 2-day visit to Busan, on November 16~17, 2023.✅Talk with us to get all your mobile advertising questions answered!✅Find out what TikTok for Business' advertising network has to offer your business.✅Want to attract more customers and generate more business profit? Schedule your meeting with Pangle.[ Pangle Busan Lounge]🔍 Date | November 16~17 (Thursday & Friday )🔍 Time | 10AM~6PM🔍Location | Busan Nohs Coffee Remastered, Centum City Branch (5 min walk from Busan BEXCO) (Nohs Coffee Remaster, Centum City Branch, 1st floor, 20 Centum 2-ro, Haeundae-gu, Busan)*To attend, please apply in advance via the \"Request a meeting\" link.*Once we have confirmed a relevant team member, we will contact you to confirm the meeting time and other details.🔽🔽🔽Request a Meeting🔼🔼🔼*By submitting your details you agree to receive updates about our products and services by email from Pangle. Your information will be used in accordance with our Partner Privacy Policy and End User Privacy Policy. You may unsubscribe at any time.[Pangle Facebook Follow Event]Go to Pangle’s official Facebook page (🔗https://zrr.kr/zBqG) 📌 Event period: November 1, 2023 (Wed) ~ November 14, 2023 (Wed) 📌 How to participate: ① Follow Pangle's official Facebook page. ② Leave a positive comment on the relevant post. 📌 Prize: Starbucks Iced Americano T (100 winners to be selected!) 📌 Announcement of winners: Friday, November 24, 2023"

Pangle delivers advertisers high-quality, reliable, and cost-effective traffic. To maintain the health and security of our advertising ecosystem, Pangle invests heavily in technology and human expertise to upgrade its anti-fraud system, while also improving the experience for advertisers through a system of methods including manual review, automatic filters, and machine learning capabilities.

In order to get prepared for the shopping season in Q4, this blog article introducing Pangle's dedicated guideline for publishers to maximize their revenue. From this year’s biggest sales dates to a roadmap covering all of the key steps to optimize monetization strategies, here’s all of the information that publishers need to start preparing and make mega revenue this mega sales season.

"Taking High Quality Items at Great Prices Worldwide with PangleAs an online shopping platform that offers baby clothes, accessories, and toys, Hibobi truly understands the value of healthy growth. They are a company committed to comfort, design, and health in all their products, from their dinosaur print baby jumpsuit, to their diverse line of maternity clothing. Helping parents raise their children in a safe, healthy way is part of their mission, just like helping companies grow their ROI in a safe, healthy way is a part of Pangle's.The Goal: Healthy ROI GrowthThe global maternal and baby product market is still developing, making now the perfect time for Hibobi to expand their business worldwide. They do so with one core objective: Identify potential consumers and drive new user acquisition, mainly focusing on new users' retention and conversion probability. This is where Pangle steps in, as marketing budgets are allocated based on ROI, and the same KPI evaluates campaign performance, so Hibobi can feel as safe and secure in their investment as their customers do in their products.Hibobi's First Steps into New MarketsWith Pangle's diverse product portfolio and extensive ad network at their disposal, Hibobi's introduction into new international markets was a smooth one. As the company took their first steps into the international market, they tried out a number of different product combinations to see what worked best for them. These are just some of Pangle's products that Hibobi was able to take advantage of:App Install with In-App Event Optimization (iAEO), which increased purchase probability, thereby improving ROI.Dynamic Showcase Ads (DSA) with iAEO which made good use of Hibobi's product catalog to generate creative, personalized ads, and ultimately improve sales conversion.Value Optimization (VO) for App install or DSA. Offering three bidding strategies, Target CPA (t_CPA), Highest Value (HV), and Minimum ROAS (MR), Pangle VO is designed to optimize for \"customer value\" and is designed to find customers who are most likely to make higher-value purchases, and would therefore accomplish the ROAS goal.Dynamic Showcase Ads + Value Optimization = A ROAS 150% Higher than TargetUtilizing Pangle's expertise, Hibobi found multiple effective solutions that achieved satisfactory ROAS results.\"We're impressed by the good campaign performance of Pangle,\" said Hibobi founder. \"The iAEO ad campaign on the Pangle ad network was one of the highlights of recent collaborations. I'm excited to see the results that are beyond my expectation and willing to establish deeper partnership with the Pangle team.\"So what kind of results led to such high praise for Pangle's products?To start, the average ROAS for the DSA campaigns with In-App Event Optimization of Purchase reached ~96% higher than the target with stable delivery.Meanwhile, VO proved to be very effective in finding high-value customers. Both bidding strategies of Highest Value and Minimum ROAS performed well in testing. With App Installs as the objective, the campaigns were able to yield an average ROAS of ~150% higher than the target, far exceeding Hibobi's expectation."

Rewarded video ads are an innovative solution to help balance both revenue and experience. In the mobile age, this is one of the most influential and profitable ad formats for app publishers to monetize their properties.

"How Japanese IP-based game publishers embrace ad monetization to win\"White Cat Tennis\" is a game available on Android and iOS published by the famous Japanese publisher COLOPL, Inc. It is a spin-off of COLOPL's own \"White Cat Project\".In this full-fledged tennis game app, characters from \"White Cat Project\" become tennis players and can take on other players from all over the nation in real-time.The feature-packed game includes a variety of ways to play, including Tower mode, Tour mode, Doubles mode, and Friend Match. Featuring characters from \"White Cat Project\", players choose their three favorite characters and test their skills against various types of characters and courts.Characters each have their own special moves (Super Shots). During a match, players can switch out their character according to their remaining stamina and the situation on the court. Far from being a simple game of tennis, the game is a combination of fun and strategy.In \"White Cat Tennis,\" video reward ads are found in two places, with each delivering major returns.1. Item Acquisition from Viewing Video Ads on the Home ScreenIn \"White Cat Tennis,\" a rewarded video ad is placed in the top right of the Home screen. By watching these ads, players can win gacha pull items. Up to 3 times per day, users can complete a mission by watching a video ad and earn points to put towards gacha pulls. These points can be used to acquire characters and rackets.2. Players Can Win Bonus Pulls by Watching Dream Chance Gacha Video AdsVideo ads are also placed in the Dream Chance Gacha section, where players can win items and Ace Jewels. Twice per day, players can earn bonus gacha pulls by watching these video ads as well.In Dream Chance Gacha, players can win points for additional gacha pulls, items to strengthen their characters, or Ace Jewels (which can be used in gachas or to revive after a game over) to help them progress in the game.Players usually have up to two free pulls per day, but by watching video ads, they can earn two free bonus pulls, allowing non-paying players to also acquire a variety of items for free. Since \"White Cat Tennis\" clearly communicates to users that they can win items by watching video ads, watching ads is something that's completely up to the user. This allows for monetization without harming the user experience.When Pangle was first introduced, the app also made use of Pangle's Waterfall monetization feature. However, after Pangle introduced its In-app Bidding feature, the app switched from Waterfall to Bidding. As a result of the introduction of Bidding, eCPM increased by 29% over Waterfall, contributing significantly to the profitability of the app. By using bidding, COLOPL was also able to reduce the person-hours of operating the service.Hybrid Games Find Creative Ways to Monetize with AdsThe Japanese gaming market has recently seen an increase in the number of ad-supported games, with many games that previously did not use ad monetization now introducing video ads. Major publishers are also now utilizing the ad model in casual game spin-offs of their IP.Puzzle games have a longer lifetime value than hyper-casual games, as they can sustain a more stable player base for a long period of time and also profit from in-app purchases as well as ad monetization. This longevity enables puzzle apps to continuously invest in promotion. As a result, puzzle apps account for most of the apps continually played by users over long periods of time.Recently, ad-based monetization has spread to SIM games and RPGs in addition to puzzle games in Japan. Many game apps now make use of Pangle's video reward, interstitial, and banner ads regardless of genre.To see how monetizing with ads can work for your game, connect with us at pangle_support@bytedance.com"

"Introducing Pangle's New and Improved Publisher PlatformThe entire user experience has been overhauled to make management, monetization, and optimization decisions easier and more efficientNew streamlined signup processFaster and easier transition from testing to creating live apps and ad placementsEnhanced brand safety controlImproved data reporting system with more data dimensionsFrom signing up to testing in minutes with our newly streamlined signup process!Getting started is quite simple. Publishers can now sign up and play around with the platform to get familiar with it before needing to provide full company/accounting info. This helps new developers learn more about Pangle and how exactly the Publishing Platform can help them before getting started. What was once a tedious and time consuming experience is now carefree and easy.Transition from testing to creating live apps and ad placements faster and easier than ever!Publishers can now setup up to 80 test devices to ensure their ad requests look great on all kinds of devices. Previously, any publishers with origins that weren't currently in the Pangle available regions couldn't receive test results. We've updated this so that developers from around the world can make sure their monetization setup runs as intended.Brand safety is in the palm of your hands with enhanced safety controls!Publishers also now have more control over blocking unwanted ads from appearing on their apps. In the past, only 5 blocking categories were supported. They've now been expanded to 32 categories, allowing blocking in a more granular level. Setting up blocking those unwanted ads has also been revised to be much easier.Try out our new and improved Publisher Platform today at pangleglobal.com/publisher - it's never been easier!NEW ACCOUNTS: get started today!EXISTING ACCOUNTS: you should see these improvements roll out to your account within the next few days."

"Nowadays, mobile games are a huge part of many people’s lives. Giving people something to do in their morning work commutes or downtime, just under half the time spent on smartphones is on some sort of mobile game. If you’re a mobile game developer, you probably already know how important monetization is to your success. With such a huge market at your fingertips, it’s pivotal that you know how to correctly monetize your app so that you can continue to update your current game(s) and develop new ones.Far too often, mobile game developers focus their efforts purely on creating the best possible game. While some are lucky and their game finds success, many ultimately struggle to find the growth they’re looking for. One of the hard truths of being a game developer is that creating a top-performing game requires a lot of resources. This essentially boils down to having enough money to buy you the time necessary to continue building the best possible game.Many app developers – correctly, we should add – turn to monetization strategies to satisfy this need. But app monetization, especially in the world of mobile gaming, isn’t as simple as making people pay for your app. There are several different strategies and combinations of strategies that, depending on your game, could be the right path to go down.A big part of creating a successful mobile game means understanding the fine balance between monetizing your existing userbase and acquiring more users to drive growth.Read on to learn everything you need to know about mobile game monetization strategies and how you can begin to earn money from all your hard work.Why you need to think about monetization as a mobile game developerWhile almost all mobile app developers will agree that monetization is an important aspect of the job, not all will agree when the best time to prioritize it is. Some will suggest that monetization should be the first and foremost focus to ensure that as your userbase steadily grows, the monetization framework is already in place. Others argue that it’s best to focus on monetization later down the line after you’ve accrued a loyal fanbase. But what if your userbase never picks up steam, or if your userbase reacts when you suddenly implement monetization strategies into the mobile game they love?At Pangle, we recommend mobile game developers follow the general rule of thumb that monetization and user acquisition should go hand-in-hand. You can read more about this in our recent blog about Pirate Metrics. Our solutions are geared towards this, and as an ad network, we have helped a huge range of mobile apps and gaming clients successfully monetize while growing their user base.Choosing the best monetization route for your mobile gameIn terms of mobile games, there are several different monetization routes you could take. Broadly speaking, you can make your game pay-to-play or free-to-play. Here’s more detail about either choice:Pay-to-play mobile games (Premium apps)If we consider ‘free-to-play’ as a term to cover all games that have no required download or subscription fee, there are still several different ways that developers can make money.In-app purchasesIn-app purchases are any optional purchases that the user can make to unlock some form of additional content. This method of monetization is used across a wide range of apps, but the mobile gaming industry is where many argue it is most effective. In a mobile game that offers in-app purchases, players are often allowed to make small payments for extra lives, additional content, cosmetic upgrades, and a swathe of other content. The key here is that these small purchases add up over time.In-game mobile advertisingBut not everyone will make in-app purchases when playing your mobile game. However, this does not mean they can’t be monetized. In-game mobile advertising is used in a huge range of mobile apps, and games are no different. The huge bonus of taking this route is that your users do not have to pay a single cent while you earn money (which is a huge bonus and attraction for them) and if done well, advertisements can complement or fit seamlessly into your game’s user experience.At the end of the day, one of the most pivotal benefits of the freemium model is the huge pool of customers you can tap into. Without a paywall of any kind, your mobile game will attract far more players. This way, the developer earns more money, and the player spends less – a win-win scenario. And, after all, the trend towards freemium has been largely dictated by user habits.But navigating the in-app advertising space can be a little complicated, especially considering the range of different ad formats out there. Which advertisements should you run in your mobile game?What kind of in-app ads can you run through your mobile game?You’ve made a smart decision if you monetize your mobile game through a freemium model. In-app advertising is a huge part of this and will make up a considerable amount of your revenue stream, but what type(s) of ad should you run largely depends on your goal.Rewarded video adsRewarded video ads are a great way to incentivize your players. By choosing to watch a rewarded video ad, they will get an in-game bonus. Whether this is extra lives, in-game currency, or anything else, rewarded video ads are highly engaging and benefit your user experience.Interstitial adsInterstitial ads get high click-through, engagement, and conversion rates, and are a great choice for your mobile game. One of their major benefits is that you do not have to change the UI of your game as they are full screen. Because of this, they are also commonly run at natural break points in the game, like after a level has been completed.Banner adsIf you want a type of ad that does not interfere with the experience of playing your game too much, think about banner ads. Especially for simple games that only use one screen, part of the smartphone screen can be segmented for the banner ad.Native adsIf you’re after a seamless ad integration, native ads are the way to go. They will mimic the UI of your mobile game and generate high click-through rates without distracting players from the game.Often, the best strategy involves several different ad formats. This way, you can effectively target a range of different users and drive multifaceted growth and monetization campaigns. Working with an ad network that has considerable experience in the gaming industry will be a great help here.Get in touch with PangleWant to learn more about monetizing your mobile game? Don’t hesitate to get in touch with a specialist from Pangle by emailing pangle_support@bytedance.com."

Mobile native ads are one of the most promising advertising methods to monetize your app. Read more about the benefits of native advertising with Pangle.

iOS 15 has changed the mobile ad marketing game for advertisers. Learn what’s changed, how it affects in-app advertising, and how to adapt with Pangle.

Today, we're taking a deep dive into Eureka Studio's development and monetization approach. Based in Japan, Eureka Studio creates hyper-casual mobile games that put a cute, cheeky twist on everyday life. Its latest blockbuster is Skip School! (学校をさぼる), an escape game in which players help a naughty student evade a teacher hell-bent on finding him.

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Founded in 2000 in Tokyo, Japan, GMO Media has been creating online content since the early days of the Internet. Its recently released Pre-Novel app is a platform for reading manga and interacting with other fans of them. Hugely popular among girls and young women, the app has over 150,000 DAU and counting.

In July 2019, the Japanese market welcomed the Pangle, a platform offering valuable resources for monetization and user acquisition. Since then, the platform has grown rapidly, even amid the unusual circumstances of early 2020. Here's what Pangle experienced in the Japanese mobile gaming market during H1 2020:

You may have heard of Singles' Day, China's rough equivalent to Black Friday, but did you know it's not the only major shopping holiday in China? Every year from late May to June 18, Chinese consumers flock to online stores for the "618" shopping holiday. During this period in 2019, shoppers generated tens of billions of dollars on the online shopping platforms. This mid-year bonanza obviously means a lot to the e-commerce industry, but it also spells opportunity for mobile app publishers.

Kwalee is a leading UK-based mobile game developer with a simple mission: to create fun, innovative games that millions will love. In 2012, just a year after its founding, Kwalee was recognized on the UK's Startups 100 list and has since published games that have been downloaded over 300 million times, including chart toppers such as Shootout 3D, Rocket Sky! Go Fish, and Draw It.

Rewarded video ads are the perfect choice for any type of game. By letting players watch ads voluntarily in exchange for in-game rewards, this format encourages them to spend more time in the game, increases the value of non-paying players, and helps ensure high CPMs, as well as a better user experience.

Playrix is a world-renowned mobile game development company that was founded in Russia. Creating high quality games and bringing joy to people is something they have dedicated themselves to. As experts with 16 years of experience in the gaming industry, Playrix seized on the opportunities in mobile gaming when smartphones were just becoming prevalent. Their portfolio includes the popular Township game and their "-scapes” series, which includes Homescapes, Gardenscapes and Wildscapes.

rewarded video ads are an immersive video ad format that lets app users opt-in as viewers in exchange for in-app rewards. Widely deployed in mobile games, this format integrates video ad content with actual game scenarios, making each ad a task that a player can complete to gain an advantage or benefit. By stimulating and fulfilling users' needs as gamers, rewarded video ads have become a highly effective way to attract their attention and generate value.

The Playable ad is a real interactive ad format as users can play with ads rather than just tapping on buttons. Capturing the highlights of a promoted game or application, the playable ads let users enjoy the core functions in advance, allowing them sufficient experience before they are directed to the download page.