Last updated: 3/14/2021
Welcome to Pangle!
This Ad Policy forms part of the Services Agreement and both documents shall form a valid and binding agreement between the party listed in your account as Partner (“Partner”) and Bytedance Pte. Ltd. (“Pangle”).
Partner must not use any means (whether manual or automated) to artificially inflate impressions, clicks, installs, purchases or any other relevant metrics. Any interaction which does not come from real people with real interest in an ad will be classified as data manipulation; whether identified using routine methods of filtration and parameter checks or following investigation into unusual activity. Examples include but are not restricted to the following:
1. Partner clicking on its own ads or purchasing third-party clicking services
1. Misleading ad design that results in clicks or conversions (E.g. Adding "please click" text next to ad location)
2. Encouraging or rewarding users to click on ads
3. Automated clicking tools or traffic sources, robots, or other deceptive software
4. Downloading applications without user consent
5. Altering Pangle SDK to increase clicks or conversions
1. Partners must ensure that adverts are viewable in line with the MRC Viewable Ad Impression Measurement Guidelines or the MRC Mobile Viewable Ad Impression Measurement Guidelines, currently accessible at http://www.mediaratingcouncil.org/063014%20Viewable%20Ad%20Impression%20Guideline_Final.pdf and http://mediaratingcouncil.org/062816%20Mobile%20Viewable%20Guidelines%20Final.pdf as each set of guidelines may be updated from time to time.
2. Partner must not cover or hide any of the ad content provided by Pangle (for example, ad content should not run behind other content) and shall ensure that Pangle ads are not overlapped (in whole or in part) by any other content. Pangle ad content includes the Pangle ad logo and any other materials made available by Pangle for display on Partner’s digital properties including, but not restricted to, links, descriptions, and ad creative materials.
Partners must ensure that ads are not displayed on digital properties which contain or promote or link to “Inappropriate Content”, as described in this section C.
1. Violent Content
Violent content means content that:
• could threaten or incite violence, or promote dangerous individuals or organizations;
• advocates for, directs, or encourages other people to commit violence;
• demonstrates intent to inflict physical injuries on an individual or a group;
• encourages others to commit (or that advocates for) violence;
• suggests bringing weapons to a location with the intent to intimidate or threaten an individual or group with violence;
• provides instructions on how to make or use weapons with an intent to incite violence;
• promotes individuals or organizations who promote or are engaged in violence, including mass murderers, serial killers and rapists, hate groups, criminal organizations, terrorist organizations, and other non-state armed groups that target civilians; or
• is gratuitously shocking, graphic, sadistic, or gruesome or that promotes, normalizes, or glorifies extreme violence or suffering.
2. Hateful Content
Hateful content means content that attacks, threatens, incites violence against, disparages, demonstrates clear hostility towards, or otherwise dehumanizes an individual or a group on the basis of the following protected attributes: race, ethnicity, national origin, religion, caste, sexual orientation, sex, gender, gender identity, serious disease, disability, immigration status.
3. Illegal Content
Illegal content means content that:
• violates (or promotes or enables the violation of) laws or regulations; or
• depicts, promotes, or facilitates criminal activities, including human exploitation, counterfeiting, and other harmful behavior.
4. Restricted Content
Restricted content means content that:
• depicts, promotes, or trades firearms, ammunition, firearm accessories, explosive weapons or instructs on how to manufacture those weapons;
• depicts, promotes, or trades drugs or other controlled substances such as tobacco and alcohol; or
• promotes or provides gambling services, or that could be perceived as advertising for casinos, sports betting, or any other commercial gambling activity.
5. Dangerous Content
Dangerous Content means content that:
• depicts, promotes, normalizes, or glorifies activities that could lead to suicide, self-harm, or eating disorders;
• displays suicide, suicidal ideation, or content that might encourage participation in other self-injurious behavior; or
• depicts, promotes, normalizes, or glorifies acts, conducted in a non-professional context or without the necessary skills and safety precautions, that may lead to serious injury or death for the user or the public, including amateur stunts or dangerous challenges.
6. Abusive Content
Abusive Content means content that:
• shames, bullies, or harasses;
• is abusive or causes severe psychological distress;
• includes expressions of abuse, including threats or degrading statements intended to mock, humiliate, embarrass, intimidate, or hurt an individual;
• depicts or features unwanted or inappropriate sexual behavior directed at another individual, including comments or advances, that sexually harasses others; or
• threatens to hack or dox with an intent to harass or blackmail another individual, or which collects and publishes personal data or personally identifiable information (PII) for malicious purposes.
7. Sexual Content
Sexual content means content that:
• contains nudity, pornography, or is sexually explicit content;
• depicts or supports non-consensual sexual acts, the sharing of non-consensual intimate imagery, or adult sexual solicitation;
• depicts or encourages abuses (or attempts to abuse) a position of vulnerability, power, or trust for sexual purposes, including profiting monetarily, socially, or politically from the sexual exploitation of another; or
• content that is overtly revealing of breasts, genitals, anus, or buttocks, or behaviors that mimic, imply, or display sex acts, including digitally created or manipulated content, of nudity or sexual activity.
8. Content that is Harmful to Minors
Content that is harmful to minors means content that:
• depicts, supports, promotes, or tolerates activities that perpetuate the abuse, harm, endangerment, or exploitation of minors;
• depicts, supports, promotes, or tolerates any abuse of a position of power or trust in respect of minor for sexual purposes, including profiting financially, socially, sexually, or politically from the exploitation of a minor;
• depicts sexually explicit nudity or conduct by a minor, whether captured by predatory adults, peers, or self-generated by minors;
• depicts, supports, promotes, or tolerates grooming behaviors in which an adult builds an emotional relationship with a minor in order to gain the minor s trust for the purposes of future or ongoing sexual contact, sexual abuse, trafficking, or other exploitation including, flattery, requests for contact, requests for personal information, solicitation of minor sexual abuse material, sexual solicitations or comments, and gift-giving;
• is overtly revealing of breasts, genitals, anus, or buttocks, or behaviors that mimic, imply, or display sex acts involving minors, including digitally created or manipulated content, of nudity or sexual activity;
• depicts, supports, or promotes the possession or consumption of substances prohibited for minors, the misuse of legal substances, engagement in illegal activities, participation in activities, physical challenges, or dares that may threaten the well-being of minors; or
• depicts, supports, or promotes behaviors that place minors at risk of physical or psychological harm include physical abuse, neglect, endangerment, and psychological disparagement.
9. Misleading Content
Misleading content means content that:
• involves spam or fake engagement, impersonation, or misleading information that causes harm;
• represents one person as another person or entity in a deceptive manner;
• is inaccurate or false;
• misinforms in a manner that causes harm to individuals or the larger public regardless of intent; or
• promotes frauds or scams, or takes advantage of the trust of users and brings about financial or personal harm.
10. Infringing Content
Infringing content means content that:
• violates or infringes the rights of any person, including intellectual property rights; or
• violates the confidentiality of personal data or personally identifiable information (e.g., social security information).
11. Content that Transmits Viruses
Content that transmits viruses means content that contains or transmits viruses, Trojan horses, worms, logic bombs, or other materials that are malicious or harmful.
We prohibit any activity that undermines the security and reliability of the Pangle service:
• It is prohibited to maliciously register the account and related services of the Pangle platform, including but not limited to frequent and bulk registration of vest numbers.
• It is prohibited to probe, scan, test the weaknesses of the system or network of the Pangle platform or other acts that damage network security, or interfere with or disrupt the normal operation of Pangle.
1. Partner must not make available advertising inventory for digital properties other than those digital properties which it has registered in its account on the Pangle Platform.
2. Partner must not register shell digital properties which have the sole purpose of serving ads to users.
3. Partner must not re-register an account or digital property that has previously been terminated, disabled, or removed by Pangle without express written approval from Pangle.
1. Ad content received from Pangle must be rendered as received without alteration of any kind. Partner must not alter any of the ad content or features provided by Pangle. Examples include, but are not restricted to the following:
a. Changing the ad landing page or download url
b. Storing or extending caching for any ad content
c. Changing the display sequence for any ad content
d. Altering the size of the close button on ad content
2. Partner must visibly tag and differentiate ad content from other native app content. Examples where ad content is not clearly differentiated from other native app content include, but are not restricted to the following:
a. Failing to leave a boundary between ad content and clickable native app content, for example, blurring the ad frame and making it difficult for users to identify the boundary between ad content and native app content
b. Making the ad clickable area full screen in order to increase clicks
c. Associating content that is remunerated on performance metrics with an ad without express written approval of Pangle
3. Partner must not negatively affect the user experience by misguiding users to click on ad backgrounds or other non-clickable ad content.
4. Partner must not reduce the size of the close button on ad content or add fake buttons to mislead users.
5. Partner must not use the Pangle ads logo on non-Pangle ad inventory.
6. For mobile advertising, Partner must not display ads when the user’s mobile device is locked. This includes not causing the user’s mobile device screen to light up to display ads when the user’s mobile device is locked.
7. For in-app mobile advertising, Partner must not display ads outside of the app. Partners must ensure that users must be able to clearly identify which app the ad is associated with. Partner must not display ads to the user when the Partner’s app is in the background of the mobile device or when the user is using other apps.
8. We do not allow ads to be displayed where there is no content, including placeholder content for sites or apps under construction.
Partner must only use the following approved ad formats:
a. Must be displayed upon app initialization;
b. After the display of the ad, the app must automatically enter the main screen;
c. Splash placement IDs may only be used for splash ad locations.
a. Must be displayed within native app or website content;
b. Native ads must feel naturally incorporated into the native UI, but must be clearly differentiated from native app or website content to prevent misguiding users.
3. Interstitial Static Image
a. Must be displayed at a natural user pause point, for example, upon pausing a video, upon reaching the end screen for a game level, or upon returning to the main screen of an app.
b. Must not adversely affect the user experience by suddenly appearing during a user interaction. Examples include, loading screens, upon exiting an app, or during gameplay;
c. Must be clearly differentiated from native app content to prevent misleading users;
d. Must not take up the entire screen. There must be non-ad space on the screen.
a. Must be displayed at the top, bottom or between paragraphs of the screen, and must not be displayed within native app or website content, including text or images;
b. Must be clearly differentiated from native app or website content to prevent misleading users;
c. If applicable, carousel ad setting must be turned on when creating an ad placement.
5. Immersive Video Feed Ads
a. Must be displayed within video stream;
b. Must be clearly differentiated from native app or website content to prevent misleading users;
c. Except in compliance with section G(7. Rewarded Video) below, must not contain a reward for an ad view.
6. Interstitial Video
a. Must be displayed at a natural user pause point, for example, upon pausing a video, upon reaching the end screen for a game level, or upon returning to the main screen of an app;
b. Must not affect the user experience by suddenly appearing during a user interaction. Examples include, loading screens, upon exiting an app, or during gameplay;
c. Must not contain a reward for an ad view. Please refer to the rewarded video ad format if there is a need for a reward;
d. Must provide user with option to skip ad after 5 seconds. Partners must not make any adjustments to skip mechanic, the skip button will appear automatically.
7. Rewarded Video
a. Must not be displayed automatically. Users must choose to actively watch an ad for an in-app reward. Examples of rewarded video locations include: watch an ad to revive, watch an ad to unlock content, or watch an ad to speed up a cooldown time;
b. Must clearly display the reward and conditions for the rewarded video ad. Users must completely watch the rewarded video ad to receive the displayed reward;
c. Must not reward or incentivize users to click on the rewarded video end card or banner displayed during the video.
1. If Partner requires the use of automatic testing tools to test Pangle ad inventory, Partner must change the corresponding placement ID to "test" mode on the Pangle Platform. If Partner forgets to change the mode, please send an e-mail to email@example.com outlining the corresponding account/app/placement ID, testing period, device ID, and any other related information in the first place after you find it. If Partner fails to inform Pangle prior to testing, Pangle will classify any automatic testing as a violation of this Ad Policy.
2. After receiving information regarding Partner testing needs, Pangle will exclude all clicks which occur during the testing period from its revenue calculations.
Depending on the severity of the violation, Pangle shall, at its sole discretion, and without limiting its rights or remedies, have the right to take one or more of the following actions:
a. Deactivation of Partner’s account/app/placement ID and/or cessation of service of advertisements to Partner’s app
i. Deactivation of Partner’s account/app/placement ID.
ii. Cessation of service of advertisements to the Partner’s app.
iii. Pangle will send an e-mail to Partner on the deactivation of its account/app/placement ID and the cessation of the service of advertisements to the Partner’s app (“Violation Notice”). Partner is entitled to, within 7 calendar days from the date of the Violation Notice, appeal against such deactivation. The appeal process is set out in section 16 below.
iv. Pangle shall have the right to withhold payments to Partner during the appeal period. Pangle will settle delayed payments during the next payment cycle if Pangle allows the Partner’s appeal.
b. Issuance of written warning
i. Pangle will issue a written warning via e-mail to Partner outlining Partner’s violation (“Written Warning”). Partner must respond within 7 calendar days of the date of Written Warning by e-mail to (firstname.lastname@example.org) and provide information as requested by Pangle in the Written Warning and a proposed action plan to resolve this issue. Pangle will then respond by email to indicate whether the proposed action plan is acceptable. If Partner does not respond within 7 calendar days, Pangle may proceed to deactivate the Partner’s account/app/placement ID permanently.
ii. Partner must implement the proposed action plan within 15 calendar days from the date of the Written Warning. After Partner has resolved the violation, Partner should send an e-mail to (email@example.com) to inform Pangle to review the Partner’s resolution of the violation. Pangle will respond to the Partner’s e-mail within 15 calendar days of receipt of Partner s email.
iii. After issuance of the Written Warning, Pangle may temporarily cease the service of advertisements to the Partner’s app and deduct fees from the Partner’s Revenue (as defined in the Services Agreement), as determined by Pangle in its sole discretion, based on the severity of the Partner’s violation. If Partner implements all required changes, Pangle will resume service of advertisements to the Partner’s app.
iv. Pangle may send a reminder to Partner 5 calendar days before the deadline of 15 calendar days for the Partner to implement the proposed action plan. If the Partner does not respond to any reminder sent by Pangle or if it fails to implement the required changes by the deadline, Pangle will proceed to deactivate the Partner’s account/app/placement ID permanently.
v. Pangle shall have the right to withhold payments to Partner, until Pangle and Partner have resolved the violation. After resolving a violation, any delayed payments will be settled during the next payment cycle.
i. Pangle may periodically request Partner to provide information related to the Partner’s Pangle account, such as screenshots of in-app locations, app download url, etc and provide a deadline by which Partner has to provide such information.
ii. Should Partner fail to provide such information within the specified deadline, Pangle will send a reminder to Partner. Should Partner fail to reply to this reminder within 7 calendar days, Pangle will apply the Written Warning procedure set out in section 15b.
iii. Pangle shall have the right to withhold payments to Partner during the investigation period. Delayed payments will be settled during the next payment cycle.