Last updated: 26th May 2023
This Pangle Supply Policy (“Policy”) governs and specifies the standard for any digital properties, inventory, traffic made available to Pangle. If you are a registered partner of Pangle, this Policy forms part of your agreement with Pangle. In the event that there is any inconsistency between the provisions in your agreement with Pangle and the provisions in this Policy, the provisions in your agreement with Pangle prevail to the extent of such inconsistency.
In general, the following types of digital properties are not supported at Pangle:
Invalid traffic is any interaction that does not come from a real person with genuine interest in the ad. This can include where publishers use or instruct any third party to use any means (whether manual or automated) to artificially inflate impressions, clicks, installs, purchases or any other relevant metrics. Examples include but are not limited to the following:
Our experts use a combination of automatic checks and manual review to monitor the quality of clicks and impressions in order to counter invalid traffic and seek to protect our advertisers from artificially inflated costs. Here are some ways you can help minimise invalid traffic:
Publishers should not click on their own ads. Please use our dedicated test ad inventory if you want to run any tests.
Users should only have to click on an ad when they are interested in the products or services being promoted. Adopting certain mechanisms that seek to improperly encourage or induce users to click on an ad will not be accepted.
Review your app environment and user base on a regular basis to help detect any unusual activities or possible risks (such as unusual traffic spike).
Work with reputable vendors and service providers who have in place robust anti-fraud strategies and mechanisms.
You must ensure that ads are not displayed on digital properties which contain or promote or link to any content described below.
Violent content includes content that:
Sexual content includes content that:
Content that is harmful to minors includes content that:
Dangerous content includes content that:
Abusive content includes content that:
Hateful content includes content that attacks, threatens, incites violence against, disparages, demonstrates clear hostility towards, or otherwise dehumanises an individual or a group on the basis of the following protected attributes: race, ethnicity, national origin, religion, caste, age, sexual orientation, sex, gender, gender identity, serious disease, disability and immigration status.
Illegal content includes content that:
Restricted content includes content that:
Infringing content includes content that:
Misleading content includes content that:
Content that transmits viruses includes content that contains or transmits viruses, Trojan horses, worms, logic bombs, or other materials that are malicious or harmful.
You must only use approved ad formats as described below:
You must ensure that inventory is properly set up on its digital properties and ads are properly displayed as described below.
You must visibly tag and differentiate ad content from other native content of the digital property in accordance with any applicable laws and regulations and self-regulatory industry practice. Examples where ad content is not clearly differentiated from other native content include:
For mobile advertising, you must not display ads when the user's mobile device is locked. This includes not causing the user's mobile device screen to light up to display ads when the user's device is locked.
For in-app mobile advertising, you must not display ads outside of the app. You must ensure that users are able to clearly identify which app the ad is associated with. You must not display ads to the user when their app is in the background of the mobile device or when the user is using other apps.
You must not cover or hide any of the ad content provided by Pangle and shall ensure that Pangle ads are not overlapped, in whole or in part, by any other content. Pangle ad content includes the Pangle ad label and any other materials made available by Pangle for display on your digital properties, including links, descriptions and ad creative materials.
Ads received from Pangle must be rendered as received without alteration of any kind except with express prior written approval of Pangle. Examples of unauthorised alterations include:
We may from time to time revise and update this Policy. For major updates, we will endeavour to provide you with at least 7 days' prior notice by way of email and/or notice via the Pangle Platform. We encourage you to review this Policy regularly to ensure you are familiar with the current version. If you have any questions or queries in relation to the content of this Policy, please contact firstname.lastname@example.org.