Last updated: 4 August 2022
This Pangle Supply Policy (“Policy”) forms part of the Pangle Publisher Agreement between Partner and Pangle (as defined in the Pangle Publisher Agreement). Capitalised terms used but not defined herein shall have the meaning given to them under the Pangle Publisher Agreement. In the event that there is any inconsistency between the provisions in the Pangle Publisher Agreement and the provisions in this Policy, the provisions in the Pangle Publisher Agreement shall prevail to the extent of such inconsistency.
Only apps that are listed in the Apple App Store or Google Play store can be monetized through the Pangle platform. To be monetized through the platform, iOS apps and Android apps must be published in supported app stores. The supported app stores are:
Partner must not use any means (whether manual or automated) to artificially inflate impressions, clicks, installs, purchases or any other relevant metrics. Any interaction which does not come from real people with real interest in an ad will be classified as data manipulation; whether identified using routine methods of filtration and parameter checks or following investigation into unusual activity. Examples include but are not restricted to the following:
3.1. Partners must ensure that ads are viewable in line with the MRC Viewable Ad Impression Measurement Guidelines or the MRC Mobile Viewable Ad Impression Measurement Guidelines, currently accessible at http://www.mediaratingcouncil.org/063014%20Viewable%20Ad%20Impression%20Guideline_Final.pdf and http://mediaratingcouncil.org/062816%20Mobile%20Viewable%20Guidelines%20Final.pdf as each set of guidelines may be updated from time to time.
3.2. Partner must not cover or hide any of the ad content provided by Pangle (for example, ad content should not run behind other content) and shall ensure that Pangle ads are not overlapped (in whole or in part) by any other content. Pangle ad content includes the Pangle ad logo and any other materials made available by Pangle for display on Partner’s digital properties including, but not restricted to, links, descriptions, and ad creative materials.
Partners must ensure that ads are not displayed on digital properties which contain or promote or link to “Inappropriate Content”, as described in this Clause 3.
Violent content means content that:
Hateful content means content that attacks, threatens, incites violence against, disparages, demonstrates clear hostility towards, or otherwise dehumanises an individual or a group on the basis of the following protected attributes: race, ethnicity, national origin, religion, caste, sexual orientation, sex, gender, gender identity, serious disease, disability, immigration status.
Illegal content means content that:
Restricted content means content that:
Dangerous Content means content that:
Abusive Content means content that:
Sexual content means content that:
Content that is harmful to minors means content that:
Misleading content means content that:
Infringing content means content that:
Content that transmits viruses means content that contains or transmits viruses, Trojan horses, worms, logic bombs, or other materials that are malicious or harmful.
We prohibit any activity that undermines the security and reliability of the Pangle service.
5.1. It is prohibited to maliciously register the account and related services of the Pangle platform, including but not limited to frequent and bulk registration of vest numbers.
5.2. It is prohibited to probe, scan, test the weaknesses of the system or network of the Pangle platform or other acts that damage network security, or interfere with or disrupt the normal operation of Pangle.
6.1. Partner must not make available advertising inventory for digital properties other than those digital properties which it has registered in its account on the Pangle Platform.
6.2. Partner must not register shell digital properties which have the sole purpose of serving ads to users.
6.3. Partner must not re-register an account or digital property that has previously been terminated, disabled, or removed by Pangle without express written approval from Pangle.
7.1. Ad content received from Pangle must be rendered as received without alteration of any kind. Partner must not alter any of the ad content or features provided by Pangle. Examples include, but are not restricted to the following:
7.2. Partner must visibly tag and differentiate ad content from other native app content. Examples where ad content is not clearly differentiated from other native app content include, but are not restricted to the following:
7.3. Partner must not negatively affect the user experience by misguiding users to click on ad backgrounds or other non-clickable ad content.
7.4. Partner must not reduce the size of the close button on ad content or add fake buttons to mislead users.
7.5. Partner must not use the Pangle ads logo on non-Pangle ad inventory.
7.6. For mobile advertising, Partner must not display ads when the user’s mobile device is locked. This includes not causing the user’s mobile device screen to light up to display ads when the user’s mobile device is locked.
7.7. For in-app mobile advertising, Partner must not display ads outside of the app. Partners must ensure that users must be able to clearly identify which app the ad is associated with. Partner must not display ads to the user when the Partner’s app is in the background of the mobile device or when the user is using other apps.
7.8. We do not allow ads to be displayed where there is no content, including placeholder content for sites or apps under construction.
Partner must only use the following approved ad formats.
8.5. Immersive Video Feed Ads
9.1. If Partner requires the use of automatic testing tools to test Pangle ad inventory, Partner must change the corresponding placement ID to "test" mode on the Pangle Platform. If Partner forgets to change the mode, please send an e-mail to firstname.lastname@example.org outlining the corresponding account/app/placement ID, testing period, device ID, and any other related information in the first place after you find it. If Partner fails to inform Pangle prior to testing, Pangle will classify any automatic testing as a breach of this Policy.
9.2. After receiving information regarding Partner testing needs, Pangle will exclude all clicks which occur during the testing period from its revenue calculations.
Depending on the severity of the breach, Pangle shall, at its sole discretion, and without limiting its rights or remedies, have the right to take one or more of the following actions: