Established in 2012, ITI is a Tokyo-based game company that focuses on
hyper-casual games. Their portfolio includes a range of hit titles such
as Rescue Cut, Golf Nest, and Mr. Go Home.
As the company is focused mainly on the development and publishing of
hyper-casual games, their revenue stream is based on a mixed business
model composed of mostly in-app advertising and just a few in-app
purchases. Using this model, ITI is able to make the most of their
non-paying players and maximize profitability.
As a company with global reach, ITI came to Pangle in hopes of
generating significant revenue from in-app ads for their Rescue Cut game
in two of their major markets, Japan and China.
Rescue Cut is a simple game in which the player swipes across the screen
to cut a rope and release a kidnapped character. A wide variety of
obstacles on different levels and a series of unique characters make the
game both challenging and extremely addicting. This also gives the game
strong ad placement potential, laying a solid foundation for in-app
One of the most used ad formats in the game has been Pangle s interstitial video ad. At natural breaks between levels, the ITI team implemented these short, skippable full-page video ads to generate higher CPM without disrupting the user experience.
To create more organic ad placements, the team also implemented a system allowing players to unlock new characters through Pangle s rewarded video ads. This solution offered players what they wanted, while also generating impressive revenue.
Of particular note is that the unlocking mechanism was designed so
players could only unlock characters randomly, which encouraged them to
watch more rewarded video ads.
In addition to ad setup, ITI also started using the Pangle CPM Targets tool for effective waterfall management, and has received rapid data-driven assistance from Pangle s monetization team.
ITI successfully drove up their CPM by 50% using these engaging video ads, and accomplished this without damaging user experience. ITI s average yield through Pangle is about three times higher than through other singular channels. As a result, Pangle has become ITI\ s priority partner in monetizing their hyper-casual games in Japan and China.
"Pangle s monetization capability is outstanding. The team has offered us many actionable tips alongside our optimization journey. We are looking forward to monetizing more of our games with Pangle to achieve sustainable growth."
------ Kosei Saegusa, App Section Manager