Programmatic advertising has long served as a secret weapon for advertisers to drive user growth and advance business development. However, ongoing problems with malicious traffic have hampered the digital advertising industry in recent times. With fraudulent, low-quality, or ineffective ad campaigns on the rise, advertisers need to be on the lookout for high-quality traffic from an ad platform they can trust.
As the ad network of TikTok for Business, Pangle delivers advertisers high-quality, reliable, and cost-effective traffic. To maintain the health and security of our advertising ecosystem, Pangle invests heavily in technology and human expertise to upgrade its anti-fraud system, while also improving the experience for advertisers through a system of methods including manual review, automatic filters, and machine learning capabilities.
Not all traffic is the same and some traffic can do more harm than good. To ensure that traffic is safe and high-quality, we implement strict screening procedures to raise the barrier of entry for all apps and developers. This means that apps should also be published on Google Play or the App Store. Further, we verify the developer's business qualifications via verification partners including Dun & Bradstreet and Japan's National Tax Agency to give our advertisers extra peace of mind.
Using a series of rules and filters, Pangle can identify and intercept problematic users and traffic before your ads are placed. If an ad request originates from a suspicious device/IP address, it is intercepted immediately in real-time. Likewise, if an app demonstrates abnormal data, such as MMP (mobile measurement partner) rejection rate, CTR (click-through rate), or CTIT (click-to-install time), all traffic/ad requests from the offending app will be intercepted, leaving your campaign safe and unaffected.
In order to better optimize ad delivery efficiency, we segment your advertising budget into scenarios based on your conversion goals and track core metrics. Depending on the scenario, if the core performance indicators of the app (such as click-through rate and conversion rate) deviate from the average level, Pangle will block traffic from the corresponding app to protect you and other relevant advertisers on the network against potential malicious traffic threats.
While we always strive to prevent and remove malicious traffic, it's still possible for fraudulent traffic to sneak through a platform's defenses. For this reason, Pangle implements regular manual analysis on long-term historical app data, including analyzing apps that demonstrate fraudulent behavior within a fixed period of time. Pangle can then block offending apps and even permanently remove them from the network if necessary, so you can sleep easy knowing your traffic is secure.
While we work tirelessly to protect the integrity of our ecosystem, there are times when advertisers can be first to find evidence of fraudulent traffic. With this in mind, our sales representatives are always ready to hear from you. If your team finds evidence of fake traffic, an invalid source, or another related problem, please submit a ticket via our sales representative at any time. We will then carefully investigate the problem, provide a solution, and implement any appropriate compensation measures. With input from our network of global advertisers, we can collect valuable data to constantly improve our platform's anti-fraud systems and help everyone stay ahead in this ever-evolving landscape.
To meet industry standards, Pangle works with third-party anti-fraud service providers to integrate advanced research and intelligence. In addition to well-known MMPs (mobile measurement partner) including Appsflyer, Adjust, and Branch, we are also in close discussions with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform to enhance our capacity to identify, intercept, and filter fraudulent traffic.
Dealing with fraudulent traffic presents an ongoing challenge for all ad networks and our dedication to anti-fraud capabilities is not a one-time initiative. We offer an ongoing commitment to ensure your traffic is genuine and your ad spend provides the highest ROI possible.