Rewarded video ads are the perfect choice for any type of game. By
letting players watch ads voluntarily in exchange for in-game rewards,
this format encourages them to spend more time in the game, increases
the value of non-paying players, and helps ensure high CPMs, as well as
a better user experience.
Giving players an enjoyable experience is crucial for games of all kinds
-- simply put, the entire purpose of creating them. For designers and
developers seeking to monetize, this makes considering the ideal
placement and settings for rewarded video ads an essential part of the
creative process. The first rule of thumb is to identify players\ core
needs and then focus on ways of targeting these as a motivation to watch
the ads. Offering players rewards they can use in-game not only ensures
ads are a pleasant part of the experience but also helps cultivate an
effective game mechanism.
Here are 4 key tips to consider before monetizing your games with
rewarded video ads:
Clear, attractive ad buttons that are well-positioned in the game
interface can make an outstanding first impression. The goal with
rewarded video ads is to provide players an easy-to-recognize and
consistent means of accessing them. Ideas to consider include subtle
motion effects, contrasting colors, and smart text displays that can
help make ad buttons stand out for enhanced accessibility.
Mystifying an ad s reward won t make it more attractive. Instead,
motivate players by communicating its benefit to them with the assurance
of a specific reward for opting in. For example, consider messages like
"Watch a video for another life" or \"Play a video for double coins\".
Satisfying rewards are likely to boost clicks and conversions. Rewards
should be items from the gaming economy in amounts with tangible,
immediate value to the player. Difficult-to-obtain game necessities make
especially strong incentives. For mid-core games, consider rewarding
players with coins they can use to make more in-app purchases.
For casual games, offering players more lives or shortened cooldowns can
be an effective way to keep them in the game. Determining the ideal
amount for an ad s reward requires a holistic calculation of its CPM and
overall cost. It is crucial to avoid the negative impact that an excess
of ad rewards can have on the gaming economy.
A well-calculated ad frequency can help ensure the health of your gaming
economy, a better user experience, and more stable ad revenues. In
casual games, for instance, set a 5-8 time frequency cap for an average
of every 20 to 50 minutes that players spend in-game, with intervals
between ads to keep them fresh.
Tapping the full potential of rewarded video ads is about combining the
right ad placements at each stage of the user flow based on a holistic
understanding of your players\ needs. Here are some suggestions for
placement:
so on. (Players are more likely to purchase an item after
accessing it with a limited-time trail.)
E.g.: Watch the ad to open the treasure box immediately