Yodo1 is a global game publisher from Beijing, committed to discovering
and promoting high quality games, both in China and globally. Since its
inception in 2011, Yodo1 has worked alongside more than 100 well known
developers worldwide, independently and co-dependently producing and
publishing hit mobile titles such as Ski Safari, Crossy Road, Rodeo
Stampede and Transformers: Earth Wars. Yodo1 s games have been played by
over 1 billion people globally.
As a long-term partner of Pangle, Yodo1 is looking forward to a larger
scope of business with Pangle to continuously monetize with more
efficiency in global markets.
Yodo1 has been helping Steppy Pants, a quirky walking simulator game
that already gained more than 15 million downloads globally, approach
Japan market. Pangle provided Yodo1 Japan market monetization solutions
on both iOS and Android devices.
Through Pangle s SDK, the game integrated rewarded video ads and full-screen video ads for the sake of a player-first user experience. Leveraging TikTok Ads wide advertiser coverage in Japan, Pangle s Intelligent monetization model, accurate targeting and a team of optimization specialists ensured a higher fill rate and eCPM for the game, doubling its CPM and total ad revenue through Pangle s monetization solution.
By achieving the two main goals for the game, Yodo1 is looking forward
to further monetizing through Pangle with more games in Japan and global
markets.