In the mobile app industry, hybrid monetization usually refers to an approach that incorporates both advertising and non-advertising revenue streams to support an app's growth. In general, this approach involves implementing in-app ads in either a paid app or a free app that involves in-app purchases. Through this model, the app's revenue sources are diversified.
This guidebook introduces hybrid monetization and shares best practices, success stories, and resources to guide developers through the transition to a hybrid model.
Advantages of hybrid monetization
How to adopt in-app ads in different monetization models
Hybrid monetization best practices, a showcase, and helpful resources
Powering App Monetization with Hybrid Models.pdf
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