Pangle Elevates Brand Safety and Media Transparency Solutions for Global Advertisers

Pangle, the ad network of TikTok for Business, is committed to provide effective and safe advertising solutions for advertisers. As part of this commitment, Pangle is excited to announce enhanced Brand Safety and Media Transparency solutions that are directly accessible from TikTok Ads Manager, giving them better control and peace of mind.

In the ever-evolving landscape of digital advertising, Pangle places TRUST at the very heart of its operations. TRUST goes beyond mere promises, offering a robust solution to validate the authenticity of your traffic in real-time, thwarting fraudulent activities on the spot.

But that's not all – TRUST grants you the power to know exactly where your ads are exposed and lets you tailor them for maximum impact. What sets TRUST apart is its integrated content risk assessment, backed by the industry authority Pixalate. 

It's not just a tool; it's your shield against uncertainties in the digital realm, ensuring your brand's journey is not just secure but also customizable.

Brand Safety on Pangle - Never Easier!

  • Publisher List (Pre-Campaign Transparency):Pangle's upgraded solution empowers advertisers to discover the top 100 publishers by region, offering valuable insights into ad placements before the campaign is even launched. 
  • Delivery Report (Post-Campaign Transparency):Advertisers can now access delivery reports, delivering full visibility into where their ads were actually displayed. This post-campaign data allows advertisers to fine-tune their strategies for optimal results.
  • Block List:Pangle empowers advertisers to exercise greater control by introducing a comprehensive Blocklist feature where they can proactively  block unwanted publishers.

Pangle's latest self-serve solutions are designed to deliver unparalleled Brand Safety and Media Transparency for global advertisers. It offers advertisers a level of control and insight into ad placements, in order to provide advertisers with the confidence and necessary safeguards they need for their advertising campaigns.

Pangle has a dedicated brand safety team to provide our clients with the tools they need to ensure that their brand remains protected and that their advertisements appear in suitable environments. With our new solution, advertisers can advertise with the utmost confidence, knowing that their brand security is our priority.

Pangle's innovative solution will be released in Q4 2023. Trust is important to grow businesses and Pangle is continuously enhancing their solutions upon 3 key pillars: Transparency, Traffic Security and Brand Safety.

For more information and to explore the full range of capabilities offered by this game-changing solution, please visit here.