The sad but common reality is that most purchases are rarely "love" at first sight.
Amid a sea of options, consumers are becoming more selective than ever before, sifting through a vast array of products until they find the perfect fit. But even then, various distractions can pop up and impede the transition from browsing to purchasing.
In an era when online shopping cart abandonment rates are alarmingly high, Pangle is excited to unveil a game-changing solution: VSA Web Retargeting. Building on the popularity of Video Shopping Ads, this new offering is designed to transform the way advertisers reconnect with visitors to their sites.
VSA Web Retargeting harnesses the power of Pangle's extensive advertising network to deliver tailored product recommendations across the web, turning lost sales into purchases. This innovative ad format allows brands to seamlessly reintegrate into potential customers' daily lifestyle—whether they're catching up on the latest news, playing their favorite mobile game, or watching a short video on their phone.
VSA Web Retargeting operates on a simple yet powerful premise: reconnecting with your audience at the right moment to turn browsing into buying. Below is a quick breakdown of how retargeting works.
At the heart of VSA Web Retargeting are personalized and engaging creatives. These creatives not only grab attention but also resonate on a personal level with viewers, significantly increasing the likelihood of re-engagement and conversion.
VSA Web Retargeting offers three unique ad formats to suit your advertising needs and objectives.
With the college entrance exam season approaching, Turkey's premier digital learning platform, Doping Hafıza, faced a crucial challenge. The question was how to boost online course sales while improving both cost per acquisition (CPA) and return on ad spend (ROAS). The solution? A strategic pivot towards retargeting to reengage their target audience of Turkish parents invested in their childrens' education.
Recognizing the unique opportunity presented by Pangle's VSA Retargeting, Doping Hafıza selected the Catalog Video ad format, attracted by its ability to recommend specific paid courses tailored to users' interests. This decision was driven by two key factors.
The strategy paid off handsomely. Not only did Doping Hafıza meet its CPA objectives, but it also exceeded ROAS expectations by 34%.
The success was partly attributed to the strategic alignment with education-related publishers within Pangle's network, enhancing the ads' visibility and relevance. This approach ensured that the video creatives were seen by a highly responsive audience, maximizing engagement and conversion rates.
Interested in upgrading your advertising strategy and achieving similar results as Doping Hafiza? Discover how VSA Retargeting can skyrocket sales and exceed your targets.
Visit our product page to explore the possibilities or reach out to us directly to learn more about how our tailored solutions can cater to your needs.