Longtu Game Sees 150% ROAS Increase and 70% CPP Decrease Advertising Their New RPG - Ancient God - With Pangle

When it comes to advertising an Android or iOS game, in-app event optimization (IAEO) is a crucial part to consider in the overall marketing strategy.

Longtu Game is a leading game development and publishing company that has been creating top ranked games for iOS and Android since 2008. They have previously worked with Pangle to develop advertising strategies, so it was a no-brainer to join forces once again when it came time to advertise their new RPG, Ancient God.

When it comes to advertising an Android or iOS game, in-app event optimization (IAEO) is a crucial part to consider in the overall marketing strategy.

Longtu Game is a leading game development and publishing company that has been creating top ranked games for iOS and Android since 2008. They have previously worked with Pangle to develop advertising strategies, so it was a no-brainer to join forces once again when it came time to advertise their new RPG, Ancient God.

Creating the ad strategy that would drive ROI

Starting on November 8th, 2021, Pangle's objective was to develop a plan that would ensure Longtu Game would meet their KPIs, which included ROAS and CPA.

The objective became clear: in-app event optimization. Proper IAEO setup will show your ads to people who are likely to perform specific actions that are valuable to your app or business, which can in-turn optimize ROI.

In-App Event Optimization leads to higher return and lower cost

In order to leverage Pangle's advertising solutions, Ancient God's conversion data needed to be brought up to code, and Pangle helped it expand into the IAEO stage of advertising. Once conversion events hit the appropriate benchmark for IAEO, Pangle could then shift their focus to assisting Longtu Game with optimizing their in-app events.

Initially LongTu Game had been analyzing MAI (mobile app installs), but the results were lower than they had hoped. Once Longtu Game began implementing the suggested IAEO, they started hitting their KPIs. In fact, IAEO at this stage helped Longtu Game gain 30% ROAS with a 40x decrease in CPA (Cost Per Unique Purchase) when compared to MAI ads.

An effective ad solution delivers a bright-looking future

As a result of Pangle’s assistance in setting up IAEO, the CPP (Cost Per Purchse) decreased by nearly 70%. ROAS (return on ad spend) also increased by over 150% compared with non-purchase ads. Alongside the decline in cost and growth in ROAS, the weekly advertising cost increased over 400% from the first week to the last week of the advertising month.

Longtu Game was so pleased with the result of Pangle’s overall advertising strategy for their new RPG game that they ended up increasing their advertising budget after one-month advertising with Pangle.

For more information on how Pangle can help you advertise your RPG, please reach out to us at pangle_support@bytedance.com, follow us on LinkedIn and Facebook, and subscribe to our Newsletter!