A/B Test
A/B test
A/B test is a common user research methodology for developers. A/B test usually compares two version
Ad Exchange
On an ad exchange (ADX) platform, advertisers from a demand-side platform (DSP) engage in real-time bidding
Ad Format & Ad Creative
Ad format & Ad creative
Ad format refers to the type of ads that are displayed in the apps. Common ad formats
Ad Placement
Ad placement
Refers to the location where ads can appear. Publishers can create ad placements that cover the
Ad Network/ADN
Abbreviated as ADN, ad networks connect app developers (publishers) with advertisers. Advertisers submit the
Ad Inventory
Ad inventory
Ad inventory is a term measuring the amount of ad space a publisher can offer to sell to adverti
Ad Revenue
Ad revenue
Ad revenue is the money app developers generate from in-app advertising. The formula for calculati
AEO
AEO refers to app event optimization. Rather than optimizing for events such as installations or app activat
ARPU
Refers to the average revenue generated per individual user. ARPU is calculated based on the revenued genera
Attribution
Attribution is an indispensable part of precise ad targeting. Advertisers use attribution to understand thei