A/B test A/B test is a common user research methodology for developers. A/B test usually compares two version

Ad format & Ad creative Ad formats refer to the type of ads that are displayed in the apps. The common ad for

Ad placement Ad placement is a location where ads can be shown. Publishers can set the entire screen as an ad

The ad network connects app developers and advertisers, acting as an intermediary between publishers and adv

Ad inventory Ad inventory is a term to measuring the number of ad space a publisher can offer to sell to adve

Ad revenue Ad revenue is the money app developers can get from in-app advertising. The ad revenue formula is:

AEO refers to app event optimization. Unlike optimization of events such as installation and application act

ARPU refers to average revenue per user, measuring the average revenue each user generates from in-app adver

Banner ads are a popular form of online advertising. Banner ads are usually displayed on the top or the bott

The block list is a tool to protect brand image and promise brand safety. Advertisers can use a block list t

CPA, or cost per action, is a kind of advertising pricing model. Advertisers are charged for ads based on th

CPM, or cost per mile, is a pricing model that advertisers pay for ads based on every 1,000 impressions. The

CTR, or click through rate refers to the percentage of users' clicks on the link after they view an ad. The

DAU means daily active user, usually referring to the number of unique users (excluding users who log in rep

Engagement rate refers to the percentage of unique users who actively engage with the app. The formula of en

Hybrid monetization In the mobile app industry, hybrid monetization usually refers to an approach that incorp

Interstitial video ads display across the user interface, providing an immersive viewing experience. They u

MAU means monthly active users, usually referring to the number of unique users (excluding users who log in

App monetization refers to the process that developers obtain revenues. Usually, developers can monetize the

Native ads are ads that look and feel just like the content surrounding them. While traditional ads can be i

Playable ads are highly interactive ad creatives that drive engagement. Users can interact with the core fea

Retention rate is the percentage of users who return to the app after downloading it. It is an important ind

Rewarded video ads are interactive full-screen video ads that users can choose to watch in exchange for in-a

ROAS refers to return on ad spend, used by developers to measure the effectiveness of ads. The formula of RO