Maximizing Every App Launch: EZTech Global Scales Monetization Using Pangle

The Objective

Driving smarter monetization without losing user trust

When an app with over 100 million downloads looks for its next growth engine, every impression counts. As a leading Vietnamese app developer known for its productivity and utility apps, EZTech Global sought to enhance ad monetization without compromising user experience.

To achieve this, the app developer turned to Pangle's new ad formats and leveraging waterfall bidding to help capture more value from every user session.

The Solution

Optimizing every app launch with hybrid bidding

Building on the success of using Pangle Interstitial Ad placements, EZTech Global adopted App Open Ads to tap into both cold-start and warm-start traffic opportunities. This ensured high-impact visibility from the first screen while maintaining seamless usability.

The app developer added to this strategy by implementing Hybrid Bidding for App Open Ads to combine the strengths of waterfall and real-time bidding. This hybrid approach allowed EZTech Global to dynamically optimize performance across multiple demand sources, boosting fill rates and revenue efficiency.

Continuous testing and fine-tuning within Pangle's ecosystem also helped push monetization performance to new heights.

The Results

Achieving double-digit income growth with Pangle

+11% growth in total income
+52% AOA income uplift
+96% eCPM

Within just one month, EZTech Global recorded an 11% increase in total income, driven by a 52% uplift in App Open Ads revenue and a remarkable 96% surge in eCPM using Hybrid Bidding.

These results highlight the power of innovation and iteration, underscoring how Pangle's Hybrid Bidding can unlock meaningful growth for app developers seeking to scale monetization without negatively affecting the overall user experience.

Customer Testimony

"Thanks to Pangle's App Open Ads and Hybrid Bidding solutions, our business has achieved strong revenue growth while maintaining a user-friendly ad experience."

Mr. Độ Dương - CEO of EZTech Global