TikTok Pangle Announces Partnerships with DoubleVerify and Integral Ad Science for Enhanced Brand Safety Measurement

TikTok Pangle, TikTok's exclusive ad network, has announced new partnerships with DoubleVerify (DV) and Integral Ad Science (IAS) to provide comprehensive post-bid measurement solutions for advertisers. These integrations deliver trusted third-party verification across Pangle's extensive network of nearly 400,000 global apps across 48 markets.

Through these partnerships, advertisers running campaigns on TikTok Pangle now have access to industry-leading measurement solutions including brand suitability and safety verification, viewability metrics, and invalid traffic (IVT) detection across diverse regions including APAC, EMEA, and LATAM. These integrations are also available in the US market, where TikTok Pangle is in testing.

Advertisers on TikTok Pangle now benefit from:

• Post-bid brand safety and suitability verification across mobile apps
• Viewability measurement for video formats
• Invalid Traffic (IVT) detection and reporting
• Independent third-party verification adhering to industry standards

In summary, these enhanced measurement capabilities enable advertisers to confidently scale campaigns across TikTok Pangle's global inventory while maintaining brand safety standards, optimizing media quality, and driving stronger outcomes across the TikTok ecosystem.

These announcements build upon TikTok's ongoing commitment to providing advertisers with comprehensive measurement and verification solutions across all TikTok for Business offerings.