Now Available for U.S. targeting: TikTok Ad Network

People don’t live in one app, and their journey from discovery to action doesn’t either. TikTok Ad Network (TTAN), TikTok's global ad network formerly known as Pangle, is now generally available for advertisers targeting in the U.S., its 48th market. While advertisers will see the name changed to TikTok Ad Network in their ads manager account, Pangle's name will remain unchanged for publishers.

What is TikTok Ad Network?

With TikTok Ad Network, advertisers can extend existing TikTok campaigns across nearly 400,000 apps and 1 billion+ daily active users, no new campaign setup required. Through AI-powered optimization that's fully-integrated with TikTok's advertising ecosystem, TikTok Ad Network extends an advertiser's campaign reach to premium publishers across diverse app categories and interests.

Key Benefits

With premium traffic, expanded reach, and proven performance, advertisers can unlock key benefits all within the TikTok ecosystem.

Premium traffic at scale

TikTok Ad Network helps advertisers reach high-intent audiences from top US publishers via direct SDK integrations. With access to premium inventory from publishers, TikTok Ad Network helps advertisers scale across gaming and non-gaming categories with ease.

Built with trust at its core, TTAN provides advertisers access to controls designed to support brand safety, transparency, and performance.

Expanded delivery

TikTok Ad Network extends campaign performance in a couple ways. First, it helps advertisers engage TikTok users across multiple apps. For users active across both TikTok and TikTok Ad Network, this creates 31% more touchpoints than TikTok-only delivery.

Second, TikTok Ad Network connects advertisers to users that cannot be reached through TikTok alone. 50% of TikTok Ad Network users are not on TikTok, encompassing 95 million incremental users and growing.

“TikTok Ad Network helped us extend what was already working on TikTok to reach more of the audiences we needed at scale. We were able to build on existing performance learnings and creative assets while driving incremental reach as Roblox expanded its investment.”

- Danica Xu, Head of Growth Acquisition, Roblox

Stronger performance across placements

TikTok Ad Network integrates with TikTok's audience data to enhance performance. By choosing TikTok Ad Network as one of your eligible placements, the system will optimize delivery across TikTok and TikTok Ad Network inventory, shifting budget toward the placements that drive stronger results. Early TikTok Ad Network testing found 65% improved CPA, 63% improved ROAS, and 14% higher budget utilization.

Built for better performance & trustworthy reach

TikTok Ad Network gives advertisers the ability to extend their campaigns beyond TikTok to premium US publishers. By leveraging TTAN's premium traffic, expanded delivery, and strong performance, advertisers can scale in an efficient, trustworthy manner.

TikTok has partnerships with DoubleVerify (DV) and Integral Ad Science (IAS) to provide comprehensive post-bid measurement solutions for advertisers. These integrations deliver trusted third-party verification across TTAN's extensive network.

"As TikTok Ad Network becomes available in the US, we are excited to have IAS's trusted, independent measurement available on this growing platform," said Lidiane Jones, CEO, Integral Ad Science. "This gives marketers the full picture of their campaigns across viewability, invalid traffic, and brand safety, along with the confidence and transparency they need to turn media quality into a real driver of business growth."

- Lidiane Jones, CEO, Integral Ad Science

Ready to get started with TikTok Ad Network?

Connect with your TikTok for Business representative to learn more and extend your campaign's reach beyond TikTok.

Sources:

TikTok Ad Network Internal Data, January 2026.
TikTok Ad Network internal measurement (US only), YTD through Sep 29, 2026.
TikTok Ad Network internal measurement (US only), YTD through July 31, 2026.
Internal Test: Auto vs. Single Placement (Global Pangle Markets), Apr 2024.