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Privacy Policy for Partner Data

The Pangle Partner Data Privacy Policy applies to personal data that we process through Pangle (as defined below), where you access our site because you are already a partner of ours or are interested in becoming a partner of ours (“Partner”). For this purpose we define you as a “Account Holder”. This privacy policy will also apply if you are a visitor to this site for non-Account-holder purposes and you are not an end-user who interacts with Pangle through our Partners' mobile applications and/or websites that have integrated Pangle's advertising platform (“End User”). For this purpose we define you as a “Site Visitor”.


Last updated: 15 December 2020

I. Who we are and who this applies to

I.1 We are Bytedance Pte. Ltd., a company incorporated in Singapore whose registered office is at 1 Raffles Quay, #26-10 ,Singapore 048583 (" we", "our" or " us"). This Pangle Partner Data Privacy Policy ("Privacy Policy") explains who we are, how we collect, process, store, use, transfer, share and disclose ("process") personal data about you, and how you can exercise your data privacy rights.

I.2 For Account Holders: By clicking the "Agree" button during the registration process, you acknowledge that you have read and understood this Privacy Policy and that you agree to and give consent for us to process your personal data in accordance with this Privacy Policy.

I.3 For Site Visitors: By accessing and using this site, you acknowledge that you have read and understood this Privacy Policy and that you agree to and give consent for us to process your personal data in accordance with this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please refrain from using the site.

I.4 If you have any questions or concerns about our processing of your personal data, please contact us using the contact details provided at the bottom of this Privacy Policy.

II. What is Pangle

II.1 Pangle is a mobile advertising platform, including support systems and services operated by Bytedance ("Pangle"). Pangle enables advertisers to serve advertisements on third party mobile applications and/or websites. We process personal data of Account Holders as described in this Privacy Policy.

III. What personal data we process

III.1 The types of personal data that we process depend on the circumstances of collection and on the nature of the services requested or transaction undertaken for our Partners.

III.2 When you create an Account with Pangle, we process certain information about you. This information may be collected directly from you or your authorised representatives, or when you interact with Pangle (for example, in the course of obtaining services from Pangle).

III.3 To register as an Account Holder, we require certain personal data from you. If you choose not to provide such data, you may not be able to utilize the services provided by us.

III.4 The information that we process about you may include some or all of the following categories:

a. Identity and contact information: We may process identity information that you provide to us when registering for an Account or using our services, such as your name, email address, contact number and address and bank account details. If you are an individual, we may also process your government-issued tax identification number in accordance with applicable laws.

b. Account information: We may process information about you which is associated with your Account, such as your username and password and IP address.

c. Newsletter details: If you sign up to receive our newsletter, we may process certain personal data about you which you provide to us when signing up for the newsletter. This includes your name, email address, company name and job title.

d. Information we collect automatically: We automatically collect certain information from you when you visit the Pangle website. Such information includes:

i. Identifiers and device information. We automatically log your IP address and collect information regarding the device you are using to visit the Pangle website such as the model of your device, your browser information, system language setting, your screen resolution and operating system.

ii. Usage data. We automatically log your activity on the Pangle website, including the content you view on the Pangle website, how long you spent viewing such content, the URL of the website from which you came to our site, and other details about your use of and actions on the Pangle website.

iii. Location data. We collect information about your location based on your IP address.

e. Cookies: We use strictly necessary Cookies that are required for the operation of the Pangle website. They include, for example, Cookies that enable you to log into secure areas of the Pangle website. We also use analytical/performance Cookies. They allow us to recognize and count the number of visitors and to see how visitors move around the Pangle website when they are using it. This helps us to improve the way the Pangle website works, for example, by ensuring that visitors are finding what they are looking for easily.

IV. How we use personal data

IV.1 We process personal data of our Account Holders for the following purposes:

a. To manage your Account: To register you or the company you work with as a Partner, to manage your Account (including managing payments) and your relationship with us.

b. To provide you with our services: To perform our obligations in relation to Pangle and the services we provide to the Partner you represent.

c. To send you promotional material: To send you information about our events, announcements, promotions or other marketing campaigns.

d. To verify or maintain the quality of Pangle and improve, upgrade or enhance Pangle: For example, (i) for audit, research, and analysis of the information in order to maintain, improve, upgrade or enhance our advertising services, and to ensure that our technologies function properly; and (ii) other internal operations, such as debugging, support, and security.

e. To provide you with our newsletter: If you have signed up to receive our newsletter, we will only use the details you provide to us when signing up for the newsletter for the purposes of providing you with the newsletter.

f. For compliance with legal obligations: To comply with legal obligations that apply to us, for example to respond to law enforcement requests.

g. For any other purpose to which you consent: To use your personal data for any other purpose to which you have provided consent.

h. To contact you: To contact you in relation to any of the above.

i. For archiving purposes in the public interest, scientific or historical research purposes.

IV.2 In general, we will process personal data only for the purposes described in this Privacy Policy or for purposes that are explained to you at the time your personal data is collected. However, we may also use your personal data for other purposes that are not incompatible with the purposes we have disclosed to you if and where this is permitted by applicable data protection laws.

V. Who we share your personal data with

V.1 We may share your personal data for the purposes described above in this Privacy Policy with the following categories of recipients:

a. Our affiliates: We share personal data with our affiliates to help operate Pangle.

b. Any other person: We will only share personal data with any other person with your consent to the disclosure or as otherwise permitted or required under applicable data protection law.

VI. How we keep your personal data secure

VI.1 We use reasonable technical and organisational measures to protect the personal data that we process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal data.

VII. International data transfers

VII.1 Your personal data may be transferred to, and processed in, countries other than the country in which you are located or in which your personal data was collected. However, we will not transfer or permit any of your personal data to be transferred outside of such country unless we have taken measures necessary to ensure the transfer is in compliance with applicable laws, and in any case to a recipient that has comparable privacy protections in place.

VII.2 Specifically, our servers are located in the United States of America and Singapore, and our group companies operate around the world. This means that we may process your personal data in any of these countries in accordance with this Privacy Policy.

VIII. Data retention

VIII.1 We retain the personal data we process where we have an ongoing legitimate business need to do so (for example, to provide you with personalised advertisements or to comply with applicable legal, tax or accounting requirements) or as necessary to comply with the law.

VIII.2 When we have no ongoing legitimate business or legal need to process your personal data, we will either delete or anonymise it or, if this is not possible (for example, because your personal data has been stored in backup archives or the law requires otherwise), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

IX. Your data protection rights

IX.1 Pangle supports the exercise of your data protection rights which may be available in your country in accordance with applicable data protection laws. Specifically:

IX.2 You can request to access or correct your personal data by contacting us using the contact details provided under the "How to contact us" section below, and we will fulfil your request if these rights are available under applicable data protection laws in your country.

X. Updates to this Privacy Policy

X.1 This Privacy Policy is effective as of the date set out at the top of this Privacy Policy.

X.2 We may update this Privacy Policy from time to time, including in response to changing legal, technical or business developments, in accordance with applicable law.

X.3 You can see when this Privacy Policy was last updated by checking the "last updated" date displayed at the top of this Privacy Policy. We will use reasonable endeavours to notify you of any material changes to this Privacy Policy, however you agree that it is your responsibility to check this Privacy Policy regularly and your continued use of Pangle will constitute your acceptance to the updated Privacy Policy. If you do not agree to the terms of the updated Privacy Policy, please do not continue to use Pangle.

XI. How to contact us

XI.1 If you have any questions or concerns about our use of your personal data, please contact us at privacy@pangleglobal.com.

XII. Language

XII.1 This Privacy Policy is made in English and translations into other languages may be provided. In the event of any conflict between the English version and any translations, the English version will prevail to the extent permitted by the prevailing laws.

Jurisdiction-specific terms

For Account Holders and Site Visitors located in the European Union, United Kingdom or Switzerland:

The following paragraph shall be added under section VII. International Data Transfers:

7.3 Where you are located in the European Economic Area, United Kingdom or Switzerland and we transfer your personal data outside of these regions, we do so on the basis that either the recipient country’s data protection laws have been deemed adequate by the European Commission or through the use of safeguards such as the European Commission’s model contracts for the transfer of personal data to third countries, or in line with any other legally approved mechanism approved. For further details contact us using the details in the “How to contact us” section below.

The following paragraph shall replace section IX of this Privacy Policy:

9.1 Pangle supports the exercise of your data protection rights which may be available in your country in accordance with applicable data protection laws. Specifically:

a. Access Your Data: You can ask us, free of charge, to confirm we process your personal data and for a copy of your personal data.

b. Delete Your Data: You can ask us to delete all or some of your personal data.

c. Change or Correct Data: You can ask us to change or fix your data.

d. Portability: You can ask for a copy of personal data you provided in a machine-readable form.

e. Object or Restrict Use of Data and Withdraw Consent: You can ask us to stop using some or all of your data, e.g. if we have no legal right to keep using it. You can ask us to stop processing your personal data for direct marketing purposes; withdraw your consent or ask us to stop making any automatic individual decisions, including profiling. If you object to such processing, we ask you to share the reason for your objection in order for us to examine the processing of your personal data and to balance our legitimate interest in processing and your objection to this processing.

f. Complain: The right to lodge complaints before the competent data protection regulator.

9.2 For further information, contact us using the contact details provided under the "How to contact us" section below, and we will fulfil your request if these rights are available under applicable data protection laws in your country. If you have made a specific request to us, and do not provide personal data that we can use to identify you we will be unable to fulfil your request.

The following paragraph shall be added as section XII of this Privacy Policy:

XII. Legal basis

XII.1 In the European Economic Area and the United Kingdom we must have a legal basis to process your personal data. For users located in these regions, we will make the platform available to you on the basis of our legitimate interests. The legal basis for other processing of your personal data will depend on the personal data concerned and the specific context in which we process it. If we process your personal data in our legitimate interests, such as for security and product improvement purposes, this interest will normally be to provide an effective, secure and dynamic platform.

XII.2 In some cases, we process your data to comply with our legal obligations, with your consent or where it is in the vital interests of you or another person.

XII.3 If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us using the contact details provided under the “How to contact us” heading below.