RPG Report: How Do Gamers Across East and West Engage with the Genre?

Role-playing games (RPGs) are the top grossing genre on mobile. In 2020, RPGs alone generated 21.3% of all mobile game revenues, with Eastern Asia making up 72% of that amount. Most effective RPGs have been based around an existing IP, and even though in-app purchases have been the monetization methods of the past, hybrid monetization is on the rise.


We worked together with Newzoo to create this report that takes a good, hard look at what gamers worldwide love so much about RPGs. The information inside provides valuable insight to how successful RPGs gain new players and maintain their interest with engaging in-game content, and optimized ad strategies, which can be especially challenging in the years to come with recent privacy updates.

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Key takeaways from the report
  1. Overview of Role-Playing Games

    1. Market Sizing

    1. RPG Subgenres & Mechanics

    1. Key Strategies in Acquisition, Retention, and Monetization

  1. Role-Playing Gamers in Key Markets

  1. Growth Opportunities With Pangle

    1. User Acquisition

    1. Hybrid Monetization


If you have any questions about the data and insights discussed in this article, reach out to us at pangle_support@bytedance.com, or questions@newzoo.com. We’re happy to help!