On-Demand Webinar: How western publishers can create successful hyper casual games for the Asian market

Fill the form to watch this free on-demand webinar!

The Asian mobile games market is one of the biggest and most important, with revenues forecast to reach $87 billion by 2027. Gamers in Asia have distinct tastes, with a particular love of games from the mid-core, gacha and RPG genres.

Whilst Western developers still have plenty of opportunities to find success in APAC, there are vital differences when releasing and monetizing games that they need to know well before they start investing in UA and marketing.

Join Faye Lee (Account Management Director at Pangle) and industry expert CK Wang (Co-founder&CEO of Kooapps) to learn more about the success of hit hyper casual game Snake.io, and the changes required to the product and monetization strategy to appeal to Asian audiences.

Watch this webinar on-demand to learn about:

  • An overview of the Asian mobile gaming market today
  • The key ways in which games in Asia differ from Western titles
  • The opportunities for developers looking to break into Asia's market
  • The differences in effective UI and UX between APAC regions
  • How to create effective UA strategies in different APAC regions
  • Which ad formats are the most effective when targeting Asian gamers


Faye Lee

Faye loves helping publishers/developers drive more revenue and increase user retention with ads monetization . She is an Account Management Director, responsible for helping North American and LATAM publishers maximize ads monetization at Pangle . Previous to her role at Pangle , she managed the North American Developer Relations team at Tapjoy.

CK Wang

Chun-Kai (CK) Wang is Co-Founder & CEO at a mobile gaming studio called Kooapps. Kooapps has made over 30 titles including Snake.io and Pictoword, a fun educational word guessing game with over 30 million downloads. Prior to Kooapps, CK was a software developer at Microsoft Research where he built large-scale web services to analyze Twitter streams for named entities. CK has a BS in Electrical Engineering, a MS in Computer Science from Stanford University, and teaches server-side web development at the University of Washington.