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Earn higher eCPMs with app-ads.txt adoption


The app-ads.txt project is an initiative spearheaded by the Interactive Advertising Bureau (IAB) to combat fraudulent activities in mobile advertising. Its primary objective is to provide a mechanism that can be used to mitigate the risks associated with such activities. In this regard, app developers are able to leverage the project by creating and publishing an app-ads.txt file, which serves as a reliable means of verifying the authenticity of app distributors to advertisers. By doing so, advertisers can quickly ascertain the legitimacy of the ad networks used by developers, which helps to minimize the incidence of ad fraud in mobile advertising.

Benefits from App-ads.txt

It is highly recommended that developers integrate Pangle into their app-ads.txt protocol.

Large-scale advertising budgets tend to favor verified and authorized advertising sources. The inclusion of app-ads.txt within a developer's platform signals to Pangle and DSPs that their inventory is secure. Failure to incorporate app-ads.txt may result in developers being excluded from brand advertisers' pool of targeted media, ultimately impacting their revenue.

How to add Pangle to your app-ads.txt file:

  1. Create an app-ads.txt file using the spec provided by IAB Tech Lab.

If an app-ads.txt file has already been created and listed on Google Play or the App Store, it is not necessary to take this step and the same app-ads.txt file can be used.

If you have not yet created an app-ads.txt file, you can create a new .txt file and enter the content above. Then, create a new directory under the company domain name linked to your App Store or Google Play

Next, upload the .txt file to this newly created directory. The format for the directory where the .txt file is stored is as follows:

  1. Copy and paste the following code into your app-ads.txt file, Account ID, DIRECT, 161490, RESELLER, 5d62403b186f2ace


  • Account ID: It is your Pangle account iD which can be found in the bottom-left corner of the platform’s main page, under your account name
  • is one of Pangle's DSPs. Adding this code into your app-ads.txt could ensure receiving brand budgets from Pubmatic
  • Code common error cases: take Pangle account ID = 1234 as an example




Correct, 1234, DIRECT

True, 3456, DIRECT


Content ID must be exactly the same as your account ID

Change content ID to 1234(as your account ID),Account ID, DIRECT

False, 1234, Direct


Content DIRECT must be in all caps and spelled correctly

Change status suffix to all caps (ex. DIRECT), 1234, DERECT

False, 1234, direct

False, 1234, DIRECT.



Content must have an account ID

Add your account ID to the content, 1234, DIRECT, 3456, DIRECT


Only if you have several Pangle accounts linked to the same website, 1234, DIRECT, 1234, RESELLER


The same account ID cannot be used with the different status suffix

Delete invalid content, One account ID can only have one status

  1. Publish your app-ads.txt on the root of your developer website

Publish/update the file on the root of your domain website