Ad Creative Policies are designed to ensure a safe, welcoming, and trustworthy environment for our diverse community. These policies apply to various components of an advertisement including landing pages, videos, images, text and other targeting information. The goal is to outline the expected technical standards for ad formats, and ensure that all content is appropriate.

1.Teen Safety and Wellbeing

We are dedicated to ensuring Pangle is a safe and positive experience for minors, adhering to local age definitions. We refer to them as "teens".

Ads and landing pages must be safe and respectful for teens, and advertisers must comply with all applicable child safety laws, rules, and our Ad Policies which protect teens from illegal and harmful content. To consistently provide a safer experience for teens, we are keeping up with evolving regulations. Consequently, our Ad Policies are regularly updated.

Advertisers must refrain from:

• Minor abuse: Ads and landing pages must not feature minors in content that may put them at risk of sexual, physical, or emotional harm.
• Sexual abuse: Depictions of minor sexual abuse (real and non-real minors, such as animated content or artificial intelligence-generated content -AIGC) are prohibited. Incidents will be reported to the National Center for Missing and Exploited Children (NCMEC).
• Physical and emotional abuse : Content showcasing physical or emotional abuse of minors is not allowed.
• Minor abuse depicted in fictional content: Fictional content, such as trailers for movies or TV shows, that references minor abuse stories may be allowed, but must be executed with a duty of care by advertisers.
• Minor skin exposure : Inappropriate skin exposure of both real and non-real minors, such as animated content or artificial intelligence-generated content (AIGC), that might subject them to sexual harm or objectify them is not allowed. However, depending on the context, some skin exposure may be allowed.
• Illegal behavior: Content featuring minors in illegal activities (e.g., drinking, gambling, smoking) is not permitted.
• Inappropriate behavior: Do not feature content that shows minors engaging in activities that are dangerous, inappropriate, or unethical for their age.
• Exploitation of teens: Do not exploit teens' credulity, loyalty, vulnerability, or lack of experience.

2.Adult Sexual Content

To maintain a safe and positive environment for all users, advertisers are responsible for adhering to all advertising regulations, laws, and standards regarding adult sexual products, services, dating services, and entertainment.

Advertisers must refrain from depicting or referencing the following content, including but not limited to:

• Sexual activity Penetrative or non-penetrative sex including oral sex, fetish or kink activity
• Sexually explicit content, text, and audioGrinding, humping, rubbing, squeezing, pinching, spanking, or slapping of clothed sensitive regions or sensitive body parts, imitating sexual positions outside of sexual activity; mimicking sexual acts, sexually explicit text, audio or terms that directly describe or reference specific sexual activities, body parts, or sexual products.
• Sexually suggestive contentOvertly sexual kissing; sexualized body positions; emphasis on sensitive body parts or regions; flirtatious movements; wearing underwear, swimsuits, lingerie, stripping, or undressing; clothing that exposes or implies exposure of intimate areas.
• Nudity and body exposureDisplaying nudity or implied nudity, displaying excessive visible skin, even if it is not explicitly sexual in nature; focusing on individual sensitive body parts.

3.Politics, Culture, and Religion

We do not allow political content to feature in advertising. We also do not permit content that disrespects religious elements, cultures, or figures, or any hateful behavior, including hate speech or the promotion of hateful ideologies.

Advertisers must refrain from referencing or promoting the following content, including but not limited to:

• Candidates or nominees for public office, political parties, or elected or appointed government officials.
• Past, current, or proposed referenda, ballot measures, and legislative, judicial, or regulatory outcomes or processes. This includes ads that promote or attack government policies or track records.
• Merchandise that features prohibited individuals, entities, or content, including campaign slogans, symbols, or logos.
• Election elements, including voter registration, voter turnout, and appeals for votes, such as ads that encourage people to vote.

4.Misleading and False Content

We are committed to fostering a platform that prioritizes the safety, reliability and trust of our users. Advertisers must ensure that all promotional content is truthful, transparent, and free of deceptive or misleading practices.

To uphold these standards, advertisers must refrain from referencing or promoting the following content, including but not limited to:

• Misleading claims that promise or exaggerate results concerning a product's effects.
• Malicious comparisons with other brands.
• Inconsistent information regarding promotions, prices, discounts, or any such details, including the absence of information, missing disclaimers, or terms and conditions.
• Absolute terms about a product in relation to time, region, or brand.
• Before-and-after comparisons. In some cases, comparisons may be allowed, subject to evidence provided for such claims or clear disclaimers.
• Material that has been edited, spliced, or combined (such as video and audio) in a way that may mislead a person about real-world events (e.g., dangerous misinformation, medical misinformation, climate misinformation, or dangerous conspiracy theories).
• Synthetic and manipulated media.

5.Discrimination, Harrassment, and Bullying

We do not permit any inappropriate or offensive content, hateful behavior, hate speech, or the promotion of hateful ideologies. Additionally, any language or actions that harass, humiliate, threaten, or doxx anyone are also not allowed.

Advertisers must refrain from referencing or promoting the following content, including but not limited to:

• Inappropriate or offensive content, such as:Derogatory, inflammatory, or demeaning materialDistasteful, disrespectful, or profane languageCoarse language or insulting behaviorExploitation of sensitive events or topics, such as disasters or attacks
• Hateful behavior and discrimination, such as:Hate speech, promotion of hateful ideologies, and discrimination based on protected attributes (e.g., race, gender, religion)Targeting individuals or groups with derogatory terms or slursDenial of historical events that harmed specific groupsPromoting conversion therapy or misgendering individualsFacilitating the trade of hate-promoting items
• Harassment and bullying, such as:Language or actions that harass, humiliate, or threaten othersCoordinated harassment or inciting conflictThreatening harm, doxxing, or degrading victims of violence

6.Violence and Dangerous Activities

We do not allow behaviors and content that may be harmful, nor do we permit the promotion of dangerous activities and challenges for our users.

Advertisers must refrain from referencing or promoting the following content, including but not limited to:

• Bloody or gruesome imagery or graphic images that are likely to shock or scare users.
• Imagery that may cause an uncomfortable user experience.
• Displays of crime, excessive violence, cruelty, or violence towards animals.
• Depictions of non-consensual touching, sexual acts, and sexual violence.
• Content that may incite fear or panic.

7.Animals and the Environment

We want our platform to be a place that celebrates the ways in which animals and the environment enrich our lives across cultures and regions. We do not allow animal abuse or any form of animal exploitation.

Advertisers must refrain from referencing or promoting the following content, including but not limited to:

• Animals, animal body parts, or products derived from live animals or from animals listed as endangered.
• Sale or adoption of rare, protected plants and animal species.
• Pet products related to animal abuse.

8.Ad Format and Functionality

Pangle supports a diverse range of ad formats that provide an immersive advertising experience while helping businesses drive impactful results. Comprehensive details can be found here.

9.Intellectual Property Infringement

We prioritize safeguarding the rights of creators and their original work. Advertisements must not infringe on copyrights, trademarks, or promote counterfeit goods. Comprehensive details can be found here.