At Pangle, the advertising network for TikTok for Business, we are committed to fostering a safe, ethical, and effective advertising ecosystem. Our aim is to create a space where brands and publishers can thrive, guided by robust policies and risk mitigation strategies.
Our advertising policies serve as a comprehensive guide for advertisers, detailing the criteria necessary for running ads on our platform. It clearly outlines what content is prohibited, restricted (allowed with conditions), or fully allowed, leaving no room for ambiguity. As our policies and moderation practices may evolve over time, we regularly update our guidelines to stay in line with legal changes, societal expectations, and user feedback. We invite you to explore our guidelines to ensure a successful advertising journey on our platform. Thank you for being a part of our community!
Advertisements placed on Pangle are currently being reviewed in accordance with two sets of policies; i.e., Industry Entry Policies, and Ad Creative Policies.
Industry Entry Policies define the eligibility criteria for products or services within their respective classified industries to advertise on Pangle. It's important to note that Sensitive Industries may face more stringent entry requirements than other sectors.
Ad Creative Policies are designed to ensure a safe, welcoming, and trustworthy environment for our diverse community. These policies apply to various components of an advertisement including landing pages, videos, images, text and other targeting information. The goal is to outline the expected technical standards for ad formats, and ensure that all content is appropriate.
We do not allow ad content and landing pages to display or promote the use of dangerous weapons, ammunition, explosives in real life, or other objects that may cause harm to individuals.
The following are not allowed (non-exhaustive):
We prohibit ad content and landing pages from displaying, promoting, or providing access to illegal drugs, controlled substances, recreational drugs, drug paraphernalia, or their use.
The following are some examples of what is prohibited:
We prohibit promoting certain adult sexual products, services, and entertainment including but not limited to:
The following are examples of what is not allowed in all markets:
The following are examples of what is prohibited in the specified markets below.
Product/ Service | Market |
Prescription drugs | All markets except Canada |
Over-the-counter medicines (OTC) | METAP - Turkey |
Cosmetic Clinics | APAC - Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - Turkey, Pakistan |
Pharmacies (Online/ Offline) | APAC - Korea, Taiwan METAP - Turkey, Lebanon |
Adult supplies such as contraceptives, lubricants, pregnancy kits | METAP - Saudi Arabia, Egypt, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Hook-up dating apps, Cougar dating apps | METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Social Casino Game | EUI - Israel APAC - Vietnam METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Lottery & Lottery Information | LATAM - Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Belarus APAC - South Korea, Malaysia, Indonesia, Philippines, Singapore METAP - Saudi Arabia, United Arab Emirates, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Lebanon |
Betting & Betting Information | LATAM - Argentina, Chile, Peru, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - South Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, New Zealand METAP - Saudi Arabia, United Arab Emirates, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Online Casino | All except Canada |
Crowdfunding | APAC - Australia, New Zealand METAP - Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates |
Foreign Exchange Spot | NA - Canada APAC - Australia, Vietnam LATAM - Brazil EUI - Israel |
Auction & Pawn | NA - Canada LATAM - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay APAC - New Zealand |
Futures | APAC - Cambodia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam |
Guarantee and Factoring | APAC - Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam |
Local Small Loan Company | APAC - Australia, New Zealand, Taiwan |
P2P (E.g., P2P loan, P2P Money Management) | EUI - Israel EE - Belarus, Kazakhstan APAC - Japan, New Zealand, Australia LATAM - Brazil, Mexico |
Precious Metal Trading | NA - Canada EUI - Israel APAC - Australia, Japan, New Zealand LATAM - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay |
Digital currencies | EE - Belarus METAP - Egypt, Iraq, Morocco, Pakistan |
Alcohol-related events and establishments | LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Hemp Related Products | LATAM - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay APAC - Australia, Cambodia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Vietnam METAP - Bahrain, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Saudi Arabia, South Africa, Turkey, United Arab Emirates EUI - Israel EE - Belarus, Kazakhstan |
Sexual Enhancement Products | NA - Canada APAC - Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam METAP - Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates EUI - Israel EE - Belarus, Kazakhstan |
Chemical fertilizer and pesticide | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Korea, Taiwan, Australia, New Zealand METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Funeral services | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
Horoscope Fortune | METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
We are committed to the safety and well-being of our users. Our focus is to prioritize and protect user interests when allowing the promotion of alcohol.
Ads that promote alcohol or alcoholic beverages must comply with all local regulations and should not target underage audiences. The following regions allow such content with conditions. Advertisers should include responsible drinking disclaimers where applicable.
Additionally, in some markets you are required to work with a TikTok Sales Representative (must have a managed account) to enable the alcohol campaign.
The following markets allow specified alcoholic beverages with conditions.
Product/ Service | Market | Conditions Apply |
All Alcoholic Beverages | NA - Canada APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Singapore, Philippines, Australia, New Zealand METAP - South Africa LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay |
- 禁止酒驾。 饮酒过量,有害健康 - 禁止酒驾。 酒後不開車 安全有保障 - 禁止酒驾。 未满 18 岁 禁止喝酒
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0% or Minimal Alcohol | APAC - Thailand, Indonesia, Malaysia METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Promotion of all alcoholic products is currently not permitted | EE - Kazakhstan, Belarus EUI - Israel | - |
Alcohol-related events and establishments | NA - Canada APAC - Japan, Korea, Taiwan, Vietnam | Same as above |
Our aim is to equip our advertisers with the necessary information to allow them to create informed promotional campaigns for financial content. We achieve this by evaluating financial products and services, while also safeguarding them against any deceptive or harmful practices.
Product/ Service | Market | Conditions Apply |
Comprehensive Financial Management | All Markets |
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Loan Services | All Markets |
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Online Banking, Internet Insurance | All Markets |
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Online Securities Platforms | All Markets |
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Banking Services (E.g., loans, credit cards) | All Markets |
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Credit Service (E.g., Credit Reporting Agency, Credit Building Service) | All Markets |
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Funds (E.g., Private Funds, Public Funds, Venture Capital Fund) | All Markets |
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Insurance related products (e.g., Insurance Brokerage, Insurance Intermediary Business, Insurance Valuation Service, | All Markets |
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Securities | All Markets |
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Comprehensive Financial Platforms and Tools | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus APAC - Japan, Taiwan, Australia METAP - Pakistan, Saudi Arabia, United Arab Emirates, Turkey, Egypt, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Crowdfunding | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Japan, South Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia , Malaysia, Singapore, Philipines METAP - Pakistan |
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Digital Currencies | All Markets except Belarus, Egypt, Iraq, Morocco, Pakistan |
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Financial Web Portals | All Markets except SEA |
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Foreign Exchange Spot | LATAM-Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus APAC - Australia, New Zealand, Japan, South Korea, Taiwan, Thailand, Indonesia, Malaysia, Singapore, Philipines METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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P2P (E.g., P2P loan, P2P Money Management) | All markets except Israel,Japan, New Zealand, Belarus, Kazakhstan, New Zealand |
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Precious Metals | EE - Kazakhstan, Belarus APAC - South Korea, Taiwan, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, Cambodia METAP - Saudi Arabia, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Third Party Payments | LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, New Zealand, Japan, Cambodia METAP - South Africa |
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Auctions & Pawnshops | EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, Japan, South Korea, Taiwan, Cambodia, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Bank Card Organizations | All Markets except Israel |
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Futures | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, South Korea, Taiwan METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Guarantees & Factoring | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, New Zealand, Japan, South Korea, Taiwan METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Small-loan Lenders | All Markets except Taiwan, Cambodia, Australia, New Zealand |
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Trust Management Services | All Markets except LATAM |
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We do not allow ads that display, or promote tobacco, nicotine, or smoking-related products.
Examples of prohibited tobacco and nicotine related products and services:
Exceptions:
Vape/e-cigarettes can be allowed in Japan with the following conditions;
Heated tobacco can be allowed in Japan with the following conditions;
Tobacco Manner Ads can be allowed in Japan with the following conditions;
We are committed to ensuring a secure and positive environment for our community. Ads that promote gambling products and services are only allowed with conditions. Authorised advertisers must provide evidence that gambling activities are appropriately licensed by a local regulator, or otherwise established as lawful in the delivery region, and must not target underage people. While most gambling products and services are prohibited, the following can be advertised with restrictions in place as specified below.
Product/ Service | Market | Conditions Apply |
Social Casino | NA - Canada LATAM - Brazil , Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus APAC - Japan, Korea, Taiwan, Cambodia, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand |
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Lottery & Lottery Information | NA - Canada LATAM - Brazil EE - Kazakhstan EUI - Israel APAC - Japan, Taiwan, Cambodia, Vietnam, Thailand, Singapore, Australia, New Zealand METAP - Turkey, Bahrain |
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Betting & Betting Information | NA - Canada LATAM - Brazil, Mexico, Colombia APAC - Australia, Japan METAP - Turkey, South Africa |
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Online Casino | NA - Canada |
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We are committed to fostering an ad platform that equips our users with appropriate information regarding healthcare and pharmaceutical products and services. Healthcare is a highly regulated area in most markets and we are dedicated to following advertising regulations for healthcare and pharmaceuticals. Some healthcare-related content cannot be advertised at all, while others can be advertised with restrictions in place as specified below.
Product/ Service | Market | Conditions Apply |
Prescription Drugs | NA - Canada |
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Over-the-counter medicines (OTC) | All Markets except Turkey |
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Cosmetic Clinics | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Japan, Korea, Taiwan METAP - Saudi Arabia, United Arab Emirates, Egypt, South Africa, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Medical Devices | All Markets |
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Medical Institutions | All Markets |
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Pharmacies (Online/ Offline) | All markets except Korea, Taiwan, Philippines, Lebanon, Turkey |
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Health Supplement Products | All Markets |
[Canada, SEA, AUNZ, LATAM] Dietary supplement for weight loss is currently not permitted |
Adult supplies such as contraceptives, lubricants, pregnancy kits | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - United Arab Emirates, Turkey, South Africa, Pakistan |
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Cosmeceuticals | All Markets |
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Integrated Medical Service Platforms | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, New Zealand, Japan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Medical-Related Services | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, New Zealand, Japan, South Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines METAP - United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain |
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Medicine | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - New Zealand, Japan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore METAP - Saudi Arabia, United Arab Emirates, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Veterinary Medicine | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Australia, Japan, South Korea, Taiwan METAP - Pakistan, South Africa |
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We carefully establish our policies to maintain a safe and healthy environment on the Pangle platform for our diverse community. By doing so, we aim to create a welcoming space where users can enjoy a positive community experience. If the requirements are met, we allow ads promoting the following products and services from various industries.
Product/ Service | Market | Conditions Apply |
Prescription Drugs | NA - Canada |
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Hemp Related Products | NA - Canada APAC - Japan, Thailand |
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Functional software and applications (e.g. Dating apps, Horoscope apps and virtual network softwares/apps) | All Markets |
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Hook-up dating apps, Cougar dating apps | NA - Canada EE - Kazakhstan, Belarus LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EUI - Israel APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - South Africa |
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Sexual Enhancement Products (e.g., aphrodisiacs) | LATAM - Brazil, Mexico, Argentina Chile, Peru, Colombia, Ecuador Uruguay |
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Fasting apps | NA - Canada LATAM - Brazil, Mexico, Argentina Chile, Peru, Colombia, Ecuador Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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AI Facial Recognition | LATAM - Brazil, Mexico, Argentina Chile, Peru, Colombia |
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Food and drinks high in fat, salt, or sugar (HFSS) | EUI - Israel APAC - Australia, New Zealand |
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Chemical fertilizers and pesticides | APAC - Japan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines METAP - Pakistan | Advertisers must provide general business licenses from local authorities for the relevant products |
Underwear, Shapewear, and Swimwear | NA - Canada EE - Kazakhstan, Belarus EUI - Israel APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon |
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Horoscope Fortune | NA - Canada LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay EE - Kazakhstan, Belarus EUI - Israel APAC - Japan, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand METAP - South Africa |
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