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Welcome to Pangle External Ad Policies

Overview

At Pangle, the advertising network for TikTok for Business, we are committed to fostering a safe, ethical, and effective advertising ecosystem. Our aim is to create a space where brands and publishers can thrive, guided by robust policies and risk mitigation strategies.

Advertising Policies

Our advertising policies serve as a comprehensive guide for advertisers, detailing the criteria necessary for running ads on our platform. It clearly outlines what content is prohibited, restricted (allowed with conditions), or fully allowed, leaving no room for ambiguity. As our policies and moderation practices may evolve over time, we regularly update our guidelines to stay in line with legal changes, societal expectations, and user feedback. We invite you to explore our guidelines to ensure a successful advertising journey on our platform. Thank you for being a part of our community!

Advertisements placed on Pangle are currently being reviewed in accordance with two sets of policies; i.e., Industry Entry Policies, and Ad Creative Policies.

Industry Entry Policies define the eligibility criteria for products or services within their respective classified industries to advertise on Pangle. It's important to note that Sensitive Industries may face more stringent entry requirements than other sectors.

Ad Creative Policies are designed to ensure a safe, welcoming, and trustworthy environment for our diverse community. These policies apply to various components of an advertisement including landing pages, videos, images, text and other targeting information. The goal is to outline the expected technical standards for ad formats, and ensure that all content is appropriate.

Industry Entry Policies

Industry Entry Policies - Prohibited Industry Categories

  1. Firearms, and Dangerous Weapons

We do not allow ad content and landing pages to display or promote the use of dangerous weapons, ammunition, explosives in real life, or other objects that may cause harm to individuals.

The following are not allowed (non-exhaustive):

  1. Guns, gun parts, and ammunition, including paintball guns and BB guns.
  2. Explosives, flammables, or combustibles, including bombs and bomb-making supplies, flamethrowers, fireworks, or any other similar substances or devices.
  3. Sharp objects, such as fighting knives, swords, balisongs, military knives, push daggers, and throwing axes.
  4. Self-defense weaponry, such as batons, nunchucks, taser guns, and pepper spray
  1. Illegal Drugs, Paraphernalia, and Related Services

We prohibit ad content and landing pages from displaying, promoting, or providing access to illegal drugs, controlled substances, recreational drugs, drug paraphernalia, or their use.

The following are some examples of what is prohibited:

  1. Illegal drugs, controlled substances, recreational drugs, and facilitators (e.g., cocaine, crystal meth, heroin, marijuana, and other illicit opioids, as well as cannabis shops), including homeopathy.
  2. Drug paraphernalia, accessories, or supplies.
  3. Unauthorized drugstores, pharmacies, or dispensaries.
  4. Ads for instructional content about producing, purchasing, or using recreational drugs (e.g., forums to exchange tips or recommendations on drug use).
  1. Adult Content

We prohibit promoting certain adult sexual products, services, and entertainment including but not limited to:

  1. Pornographic material.
  2. Displaying excessive visible skin and nudity.
  3. Products that focus on sexual pleasure or enhancement (e.g., BDSM gear).
  4. Adult entertainment, such as host/hostess clubs, escort services, prostitution, or erotic massages.
  5. Illegal dating practices, including underage dating.
  6. International brides or mail-order brides.
  1. Other Prohibited Products and Services

The following are examples of what is not allowed in all markets:

  1. Counterfeit products.
  2. Abortion services.
  3. Prenatal sex determination services.
  4. Hazardous chemical products.
  5. Human organ transplants and donation.
  6. Unsafe or illegal supplements, including but not limited to synthetic steroids, chitosan, shikonin, dehydroepiandrosterone, ephedra and human growth hormone, fat burning agents and fat blockers.
  7. Misleading, deceptive fraudulent business practices such as get-rich-quick offers, pyramid schemes, too-good-to-be-true financial offers.
  8. Advertisements of mystery boxes with the primary intent of winning money or material goods of significant value that are bonded to uncertain outcomes.
  9. Other Illegal goods and services not listed above.

The following are examples of what is prohibited in the specified markets below.

Product/ Service

Market

Prescription drugs

All markets except Canada

Over-the-counter medicines (OTC)

METAP - Turkey

Cosmetic Clinics


APAC - Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - Turkey, Pakistan

Pharmacies

(Online/ Offline)

APAC - Korea, Taiwan

METAP - Turkey, Lebanon

Adult supplies such as contraceptives, lubricants, pregnancy kits

METAP - Saudi Arabia, Egypt, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon


Hook-up dating apps, Cougar dating apps

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Social Casino Game


EUI - Israel

APAC - Vietnam

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Lottery & Lottery Information


LATAM - Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Belarus

APAC - South Korea, Malaysia, Indonesia, Philippines, Singapore

METAP - Saudi Arabia, United Arab Emirates, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Lebanon

Betting & Betting Information


LATAM - Argentina, Chile, Peru, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - South Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, New Zealand

METAP - Saudi Arabia, United Arab Emirates, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Online Casino

All except Canada

Crowdfunding

APAC - Australia, New Zealand

METAP - Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates

Foreign Exchange Spot

NA - Canada

APAC - Australia, Vietnam

LATAM - Brazil

EUI - Israel

Auction & Pawn

NA - Canada

LATAM - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

APAC - New Zealand

Futures

APAC - Cambodia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Guarantee and Factoring

APAC - Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam

Local Small Loan Company

APAC - Australia, New Zealand, Taiwan

P2P

(E.g., P2P loan, P2P Money Management)

EUI - Israel

EE - Belarus, Kazakhstan

APAC - Japan, New Zealand, Australia

LATAM - Brazil, Mexico

Precious Metal Trading

NA - Canada

EUI - Israel

APAC - Australia, Japan, New Zealand

LATAM - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

Digital currencies

EE - Belarus

METAP - Egypt, Iraq, Morocco, Pakistan

Alcohol-related events and establishments


LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Hemp Related Products

LATAM - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

APAC - Australia, Cambodia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Vietnam

METAP - Bahrain, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Saudi Arabia, South Africa, Turkey, United Arab Emirates

EUI - Israel

EE - Belarus, Kazakhstan

Sexual Enhancement Products


NA - Canada

APAC - Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

METAP - Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates

EUI - Israel

EE - Belarus, Kazakhstan

Chemical fertilizer and pesticide


NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Korea, Taiwan, Australia, New Zealand

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Funeral services

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Horoscope Fortune

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

Industry Entry Policies - Restricted Content

  1. Alcohol

We are committed to the safety and well-being of our users. Our focus is to prioritize and protect user interests when allowing the promotion of alcohol.

Ads that promote alcohol or alcoholic beverages must comply with all local regulations and should not target underage audiences. The following regions allow such content with conditions. Advertisers should include responsible drinking disclaimers where applicable.

Additionally, in some markets you are required to work with a TikTok Sales Representative (must have a managed account) to enable the alcohol campaign.

The following markets allow specified alcoholic beverages with conditions.

Product/ Service

Market

Conditions Apply

All Alcoholic Beverages


NA - Canada

APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Singapore, Philippines, Australia, New Zealand

METAP - South Africa

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay


  • Target users 18 years and older for all markets except, [Japan] 20 years and older[Australia, New Zealand] 21 years and older[Canada, Korea] 25 years and older
  • Comply with applicable laws and regulatory guidelines
  • Include applicable disclaimers and warning messages required by current applicable legislation[Taiwan] Must have specific disclaimers from this list

- 禁止酒驾。 饮酒过量,有害健康

- 禁止酒驾。 酒後不開車 安全有保障

- 禁止酒驾。 未满 18 岁 禁止喝酒

  • [Canada, LATAM, Cambodia, Australia, New Zealand, SEA, South Africa] Advertiser must work with a TikTok Sales Representative (must have a managed account)
  • [Vietnam] All alcoholic beverages should be below 15% ABV
  • [Australia] Day-parting: Alcohol ads can be displayed between 8.30pm and 5am

0% or Minimal Alcohol


APAC - Thailand, Indonesia, Malaysia

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon


  • Target users aged 18 years and older for all markets except [Japan] 20 years and older[Thailand, Indonesia, Malaysia] aged 25 years and older
  • Comply with applicable laws and regulatory guidelines
  • Include applicable disclaimers and warning messages required by current applicable legislation[Indonesia] Distribution licence, and marketing authorization from the local authority
  • [METAP except Lebanon] Allowed with no conditions

Promotion of all alcoholic products is currently not permitted

EE - Kazakhstan, Belarus

EUI - Israel

-


Alcohol-related events and establishments

NA - Canada

APAC - Japan, Korea, Taiwan, Vietnam

Same as above

  1. Financial Services

Our aim is to equip our advertisers with the necessary information to allow them to create informed promotional campaigns for financial content. We achieve this by evaluating financial products and services, while also safeguarding them against any deceptive or harmful practices.

Product/ Service

Market

Conditions Apply

Comprehensive Financial Management

All Markets

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable
  • [New Zealand] Fund Consignment Platform is currently not permitted
  • [Cambodia, AUNZ] Comprehensive Financial Management is currently not permitted
  • [Cambodia] No Conditions Apply when promoting comprehensive investment products

Loan Services

All Markets


  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable
  • [New Zealand] Finance Lease is currently not permitted

Online Banking, Internet Insurance

All Markets

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable

Online Securities Platforms

All Markets

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable[Japan, South Korea, SEA, METAP, New Zealand] Advertiser must be registered with a local financial regulator for Equity and Security, Derivatives Exchange, and Investment Consultation/Advisor[NEA, SEA, METAP] Advertiser must be registered with a local financial regulator for Other Online Stocks & Securities Platform[LATAM, Turkey, Israel, EE, Taiwan] Government-issued certificate and/or license documents may be required for Equity and Security and Derivatives Exchange[Taiwan, AUNZ, Israel, LATAM, EE] Government-issued certificate and/or license documents may be required for Investment Consultation/Advisor

Banking Services

(E.g., loans, credit cards)

All Markets


  • Target users 18 years and older[South Korea] Debit card for youths requires age targeting from ages 7 - 17
  • Advertisers need to be registered and/or certified by relevant regulators where applicable

Credit Service

(E.g., Credit Reporting Agency, Credit Building Service)

All Markets


  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable
  • [Canada] Credit repair is currently not permitted

Funds

(E.g., Private Funds, Public Funds, Venture Capital Fund)

All Markets

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable

Insurance related products

(e.g., Insurance Brokerage, Insurance Intermediary Business, Insurance Valuation Service,

All Markets


  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable

Securities

All Markets

  • Target users 18 years and older
  • [All Markets] Advertisers need to be registered and/or certified by relevant regulators where applicable

Comprehensive Financial Platforms and Tools

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

APAC - Japan, Taiwan, Australia

METAP - Pakistan, Saudi Arabia, United Arab Emirates, Turkey, Egypt, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable[Japan] Be authorized by the Japan FSA (Financial Services Agency)[AU, LATAM, EE] Government-issued certificate and/or license documents may be required


Crowdfunding

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Japan, South Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia , Malaysia, Singapore, Philipines

METAP - Pakistan

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable[LATAM, Pakistan] Government-issued certificate and/or license documents may be required
  • [LATAM] In case of donations campaigns, governments and NGOs must be registered in the market in which they are willing to advertise
  • [Israel] Only donation-based crowdfunding is allowedLoan-based crowdfunding is currently not permitted
  • [EE] Only charitable fundraising is allowed

Digital Currencies


All Markets except Belarus, Egypt, Iraq, Morocco, Pakistan


  • [All except South Korea, Japan] Target users 18 years and older[South Korea] 25 years and older[Japan] 20 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable
  • [Canada] Some cryptocurrency products will remain prohibited, such as (non-exhaustive list):Initial Coin Offerings (ICOs)Cryptocurrency ATMsCrypto mining devices
  • [LATAM] Advertiser must work with a TikTok Sales Representative to obtain permission via an application process (must have a managed account)
  • [AUNZ, Brazil, Ecuador,Peru, Uruguay, Argentina Ph,SG, KR, TW, Thailnand, Cambodia, Indonesia, Japan, Kazakhstan, Malaysia, Mexico]To promote cryptocurrencies and non-fungible tokens (NFTs), advertisers must work with a TikTok Sales Representative
  • [Turkey, Israel] All digital currencies except NFTs are currently permitted with conditions

Financial Web Portals

All Markets except SEA

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable

Foreign Exchange Spot

LATAM-Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

APAC - Australia, New Zealand, Japan, South Korea, Taiwan, Thailand, Indonesia, Malaysia, Singapore, Philipines

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable


P2P

(E.g., P2P loan, P2P Money Management)

All markets except Israel,Japan, New Zealand, Belarus, Kazakhstan, New Zealand



  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable[South Africa, SEA] Advertiser must be registered with a local financial regulator for P2P Loan and P2P Money Management[Australia, METAP, LATAM, Taiwan] Government-issued certificate and/or license documents may be required for P2P Loan[METAP] Government-issued certificate and/or license documents may be required for P2P Money Management
  • [Australia] P2P Money Management is currently not permitted


Precious Metals


EE - Kazakhstan, Belarus

APAC - South Korea, Taiwan, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, Cambodia

METAP - Saudi Arabia, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • [SEA, METAP, South Korea] Advertisers need to be registered and/or certified by relevant regulators where applicable


Third Party Payments

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, New Zealand, Japan, Cambodia

METAP - South Africa

  • Target users 18 years and older
  • [Japan] BtoB is currently not permitted
  • [Cambodia, AUNZ, Israel, EE, LATAM] Advertisers need to be registered and/or certified by relevant regulators where applicable


Auctions & Pawnshops

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, Japan, South Korea, Taiwan, Cambodia, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • Comply with applicable laws and regulatory guidelines
  • [Indonesia, Australia, Jordan, Lebanon, Iraq, South Korea] Advertisers need to be registered and/or certified by relevant regulators where applicable
  • [Israel] Pawnbroker loans are currently not permitted
  • [EE] Penny auctions and pawnshops issuing loans are currently not permitted


Bank Card Organizations

All Markets except Israel

  • Target users 18 years and older
  • [Japan, Taiwan, SEA, AUNZ, METAP, EE, LATAM] Advertisers need to be registered and/or certified by relevant regulators where applicable

Futures

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, South Korea, Taiwan

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • [METAP, Israel, LATAM, EE, South Korea, Taiwan] Advertisers need to be registered and/or certified by relevant regulators where applicable


Guarantees & Factoring

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, New Zealand, Japan, South Korea, Taiwan

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • [Japan, Taiwan, AUNZ, Israel, EE, LATAM, METAP] Advertisers need to be registered and/or certified by relevant regulators where applicable

Small-loan Lenders


All Markets except Taiwan, Cambodia, Australia, New Zealand

  • Target users 18 years and older
  • [Japan, South Korea, SEA, Israel, LATAM, METAP] Advertisers need to be registered and/or certified by relevant regulators where applicable

Trust Management Services

All Markets except LATAM


  • Target users 18 years and older
  • Advertisers need to be registered and/or certified by relevant regulators where applicable
  1. Tobacco and nicotine-related products

We do not allow ads that display, or promote tobacco, nicotine, or smoking-related products.

Examples of prohibited tobacco and nicotine related products and services:

  1. Cigarettes, cigars, e-cigarettes, vape pens or vape oils and cartridges, or any other alternative to smoking or consumption of tobacco and nicotine.
  2. Smoking paraphernalia, such as smoking pipes, rolling papers, filters, vaporizers
  3. Nicotine pouches, or any other device, equipment, smoking simulants, or apparatus designed for smoking or consumption of tobacco and nicotine
  4. Promoting site, venue, or facility for smoking tobacco and nicotine, such as cigar bars, hookah lounges, or any other setting for similar purposes

Exceptions:

Vape/e-cigarettes can be allowed in Japan with the following conditions;

  • Target users 20 years and older
  • No nicotine, tar or CBD contains

Heated tobacco can be allowed in Japan with the following conditions;

  • Target users 20 years and older
  • Comply with applicable laws and regulatory guidelines
  • Include applicable disclaimers and warning messages required by Tobacco Institute of Japan (TIOJ)
  • Advertiser must work with a TikTok Sales Representative (must have a managed account)

Tobacco Manner Ads can be allowed in Japan with the following conditions;

  • Smoking related ads: e.g., Quit-smoking, Smoking etiquette (street smoking, passive smoking etc.), Coexistence of Smoker & Non-smoker
  • Non-smoking related ads: e.g., CSR ads, Stop Underage Smoking Target users 20 years and older (No age restrictions for Non-smoking related ads)Comply with applicable laws and regulatory guidelinesInclude applicable disclaimers and warning messages required by Tobacco Institute of Japan (TIOJ)Advertiser must work with a TikTok Sales Representative (must have a managed account)
  1. Gambling and Games

We are committed to ensuring a secure and positive environment for our community. Ads that promote gambling products and services are only allowed with conditions. Authorised advertisers must provide evidence that gambling activities are appropriately licensed by a local regulator, or otherwise established as lawful in the delivery region, and must not target underage people. While most gambling products and services are prohibited, the following can be advertised with restrictions in place as specified below.

Product/ Service

Market

Conditions Apply

Social Casino


NA - Canada

LATAM - Brazil , Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

APAC - Japan, Korea, Taiwan, Cambodia, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

  • [All except AUNZ] Target users 18 years and older[AUNZ] Target users 25 years and older
  • Advertiser must work with a TikTok Sales Representative (must have a managed account)
  • Comply with applicable laws and regulatory guidelines
  • No cash out option is availble
  • [LATAM, Australia] App URL must be leading to Apple App store or Google play store


Lottery & Lottery Information

NA - Canada

LATAM - Brazil

EE - Kazakhstan

EUI - Israel

APAC - Japan, Taiwan, Cambodia, Vietnam, Thailand, Singapore, Australia, New Zealand

METAP - Turkey, Bahrain

  • [All except Canada] Target users 18 years and older[Canada] 25 years and older
  • Advertiser must work with a TikTok Sales Representative (must have a managed account)
  • Must be government authorised or licensed entities[Turkey] Certificate from NLA Certificate from Consumer Protection Directorate of the Ministry of Industry, Commerce and Tourism


Betting & Betting Information


NA - Canada

LATAM - Brazil, Mexico, Colombia

APAC - Australia, Japan

METAP - Turkey, South Africa

  • [All except Canada and Turkey] Target users 18 years and older[Canada] 21 years and older [Turkey] 25 years and older
  • Advertiser must work with a TikTok Sales Representative (must have a managed account)
  • Comply with applicable laws and regulatory guidelines
  • [Japan] Only government authorised/public managed sports such as horse racing, bicycle racing, boat racing, and auto racing are allowed

Online Casino

NA - Canada


  • Target users 25 years and older
  • Advertiser must work with a TikTok Sales Representative (must have a managed account)
  • Licenced by local regulator for each state or province
  1. Healthcare and Pharmaceuticals

We are committed to fostering an ad platform that equips our users with appropriate information regarding healthcare and pharmaceutical products and services. Healthcare is a highly regulated area in most markets and we are dedicated to following advertising regulations for healthcare and pharmaceuticals. Some healthcare-related content cannot be advertised at all, while others can be advertised with restrictions in place as specified below.

Product/ Service

Market

Conditions Apply

Prescription Drugs


NA - Canada


  • Target users 18 years and older
  • Provide proof of approval and certification from appropriate local regional regulating authorities

Over-the-counter medicines (OTC)

All Markets except Turkey


  • Target users aged 18 years or older
  • Proof of approval and/or certification from appropriate local regional regulating authorities may be required.
  • [Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, Saudi Arabia, Lebanon, Malaysia, Japan] Disclose safety and usage requirements
  • [Israel, Jordan] OTC Veterinary medicinal products are currently not permitted
  • [Korea, Taiwan] Advertiser must work with a TikTok Sales Representative (must have a managed account)

Cosmetic Clinics

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Japan, Korea, Taiwan

METAP - Saudi Arabia, United Arab Emirates, Egypt, South Africa, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • [All except LATAM] Proof of approval and/or certification from appropriate local regional regulating authorities may be required
  • [EE] Procedures that give the same effect as botox, facelifts, or plastic surgeries are currently not permitted
  • [Canada, Israel] Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion are currently not permitted


Medical Devices


All Markets


  • [All except Japan, Korea, Taiwan] Target users 18 years and older
  • Proof of approval and/or certification from appropriate local regional regulating authorities may be required[Japan] Must comply with PMD Act[New Zealand] Class 1 and 2 medical devices should be registered with WAND database
  • [Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam] Gynaecology and andrology products or services such as supplements, medicines, and hospitals are currently not permitted
  • [All except Japan] Class 3 medical devices (surgical uses) are currently not permitted
  • [SEA, AUNZ] Anti-choking devices and anti-choking suction devices are banned

Medical Institutions

All Markets


  • [Canada, Brazil, Australia, EE, Turkey] Target users 18 years and older
  • [Taiwan, SEA, METAP, Turkey, Brazil] Provide business and/or medical licenses and/or certification from appropriate local regional regulating authorities[Taiwan] Contact your TikTok Sales Representative for information on certificate requirements.
  • [Japan] Be located and approved in Japan
  • [LATAM] Plastic surgery is currently not permitted
  • [Kazakhstan] Rehabiltation hospitals are currently not permitted


Pharmacies

(Online/ Offline)

All markets except Korea, Taiwan, Philippines, Lebanon, Turkey


  • [All except Japan, Australia, New Zealand, SEA] Target users 18 years and older
  • [All except Uruguay] Proof of approval and/or certification from appropriate local regional regulating authorities may be required
  • [Cambodia, Malaysia, Philippines] No restrictions apply to online pharmacies

Health Supplement Products


All Markets


  • Target users 18 years and older
  • [All except Canada, AUNZ] Proof of approval and/or certification from appropriate local regional regulating authorities may be required[Japan] Comply with PMD act where necessary[Thailand] Product must be registered in database
  • [Uruguay, Mexico] Explain potential health risks and/or effects the product can cause
  • [Lebanon] Food supplements are currently not permitted

[Canada, SEA, AUNZ, LATAM] Dietary supplement for weight loss is currently not permitted

Adult supplies such as contraceptives, lubricants, pregnancy kits


NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - United Arab Emirates, Turkey, South Africa, Pakistan

  • Target users 18 years and older
  • [All except EE, Brazil, Canada, Taiwan] Provide proof of approval and certification from the appropriate local regional regulating authority [Japan] Comply with PMD Act
  • Do not emphasize sexual pleasure or display overtly sexual content
  • [Indonesia] Advertising can take place between 9:30 p.m. to 5:00 a.m
  • [Singapore, Thailand] The promotion of oral contraceptives, emergency contraceptive pills, or morning-after pills are currently not permitted


Cosmeceuticals


All Markets

  • Target users 18 years and older
  • [Taiwan, Indonesia, Singapore, Australia] Advertiser must be registered with a local health regulator
  • [Vietnam, Philippines, Cambodia, METAP, LATAM] Government-issued certificate and/or license documents may be required

Integrated Medical Service Platforms


NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, New Zealand, Japan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon


  • [AUNZ, EE, Canada, LATAM] Target users 18 years and older
  • [SEA except for Vietnam, EE, Canada, LATAM, METAP] Government-issued certificate and/or license documents may be required[Vietnam] Contact your TikTok Sales Representative for more information
  • [AUNZ] Advertiser must be registered with a local health regulator
  • [EE] Healthcare & pharma news platforms are currently not permitted

Medical-Related Services

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, New Zealand, Japan, South Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines

METAP - United Arab Emirates, Turkey, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain

  • Target users 18 years and older
  • Comply with applicable laws and regulatory guidelines

Medicine

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - New Zealand, Japan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore

METAP - Saudi Arabia, United Arab Emirates, Egypt, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • Comply with applicable laws and regulatory guidelinesGovernment-issued certificate and/or license documents may be required Advertiser must be registered with a local health regulator

Veterinary Medicine

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Australia, Japan, South Korea, Taiwan

METAP - Pakistan, South Africa

  • [Australia, Taiwan, Pakistan, Kazakhstan, Canada, LATAM] Target users 18 years and older
  • Comply with applicable laws and regulatory guidelinesGovernment-issued certificate and/or license documents may be required Advertiser must be registered with a local health regulator
  • [South Korea] Online sales are currently not permitted for veterinary medicines
  1. Other Restricted Products and Services

We carefully establish our policies to maintain a safe and healthy environment on the Pangle platform for our diverse community. By doing so, we aim to create a welcoming space where users can enjoy a positive community experience. If the requirements are met, we allow ads promoting the following products and services from various industries.

Product/ Service

Market

Conditions Apply

Prescription Drugs

NA - Canada

  • Target users 18 years and older
  • Approved by Health Canada


Hemp Related Products

NA - Canada

APAC - Japan, Thailand

  • Target users 18 years and older, Thailand : 20 years and older
  • Comply with all applicable local laws and regulations
  • [Canada] Only hemp oil found in cosmetics is allowed
  • [Japan] Products containing THC (tetrahydrocannabinol), an ingredient derived from marijuana, are currently not permitted
  • Must have a physical store or street store in Japan

Functional software and applications

(e.g. Dating apps, Horoscope apps and virtual network softwares/apps)


All Markets


  • Target users 18 years and older
  • Sexual services, live video services are currently not permitted
  • [South Korea, Taiwan] LGBT dating app can be allowed with age targeting 18+ (but need to tag 'issue-based' label)
  • [SEA, METAP] The following types of dating services are currently not permitted Dating focused on an exchange in terms of income/compensation (including goods or services) or other transactional companionshipDating focused on international brides or brides-by mail;Dating focused on infidelity;Landing pages featuring ads for other dating sites

Hook-up dating apps, Cougar dating apps

NA - Canada

EE - Kazakhstan, Belarus

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EUI - Israel

APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - South Africa

  • Target users 18 years and older
  • Advertiser must work with a TikTok Sales Representative (must have a managed account)
  • [Japan] Advertisers need to be registered and/or certified by relevant regulators where applicable


Sexual Enhancement Products (e.g., aphrodisiacs)

LATAM - Brazil, Mexico, Argentina Chile, Peru, Colombia, Ecuador Uruguay

  • Target users 18 years and older
  • Advertisers must provide certificate

Fasting apps


NA - Canada

LATAM - Brazil, Mexico, Argentina Chile, Peru, Colombia, Ecuador Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Target users 18 years and older
  • Ads should not promote an unhealthy body image or an unhealthy relationship with food
  • Ads for dieting and other weight management products must prepare claims with a sense of responsibility; avoiding promises that the product alone, without diet or exercise can lead to weight loss; performance exaggerations; or suggestions that losing weight is easy, or guaranteed. Ads should not reference specific calories, or specific amounts of weight loss

AI Facial Recognition

LATAM - Brazil, Mexico, Argentina Chile, Peru, Colombia

  • Target users 18 years and older
  • Ads must contain a privacy policy within 3 clicks

Food and drinks high in fat, salt, or sugar (HFSS)


EUI - Israel

APAC - Australia, New Zealand


  • Target users aged 18 years and older
  • Must declare that they are promoting an HFSS brand or product
  • Ads must not promote excessive consumption, discourage healthy lifestyles
  • Ads should not depict children consuming HFSS products

Chemical fertilizers and pesticides

APAC - Japan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines

METAP - Pakistan

Advertisers must provide general business licenses from local authorities for the relevant products


Underwear, Shapewear, and Swimwear


NA - Canada

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Japan, Korea, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain, Lebanon

  • Not specifically designed for a mature or adult audience
  • Not focus on or reveal the outline of genitalia
  • Not overly sexual or sensualized
  • Micro bikinis, cut-out bikinis and bikini bottoms are prohibited
  • [Kazakhstan, Belarus] lingeries is currently not permitted
  • [Kazakhstan, Belarus] Models in underwear and swimwear ads must be at least 21 years old
  • [Korea] If there is a model involved target 18+

Horoscope Fortune

NA - Canada

LATAM - Brazil, Mexico, Argentina, Chile, Peru, Colombia, Ecuador, Uruguay

EE - Kazakhstan, Belarus

EUI - Israel

APAC - Japan, Taiwan, Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Singapore, Philippines, Australia, New Zealand

METAP - South Africa

  • [Canada] Target users 18 years and older
  • [Taiwan] Materials related to palmistry are not allowed to be submitted. If the APP is in the horoscope category, the product is allowed, but divination and fate prediction content is not allowed in the materials and APP introduction
  • [SEA, AUNZ, Japan] Ads should not contain precise predictions, predictions or solutions related to personal relationships, financial, or health conditions