Ad Review

What is Ad Review?

Ad Review can help you review the top ads that have been shown on your app so that you can determine whether these creatives should continue to be shown or blocked. Ad creatives that have not been blocked will continue to display on your apps.

How to use Ad Review

1. Filter and Search

You can filter and search for ads based on different criteria:

• Currently filters include: date, review status, ad format, app, ad placement, and industry

• Currently supported search criteria include: application name, keyword, URL, and image

*Note:

• Only ad creatives from the last 30 days with impressions will be shown. They will be sorted by number of impressions by default.

• The review statuses are "Unreviewed", "Reviewed" and "Blocked". The review status of an ad creative will change once you have selected an action. Unreviewed: ads that have been displayed on your app but have not been reviewed by youReviewed: ads that have been displayed on your app and have been reviewed by youBlocked: ads that have been displayed on your app but have been blocked by you

2. Preview and Review

• On the ad creative preview page, move your cursor to a certain ad creative, an operation area will be displayed. Here, you can check its details or begin reviewing it or directly block it by clicking the appropriate buttons.

• To view the basic information and traffic information of an ad creative, click Detail. On its details page, you can also review or block it.

• You can also review or block ad creatives in batches by selecting multiple creatives at a time.

3. Blocking

a. Blocking by ad creative:

You can directly block a single ad creative or block them in batches on the ad creative preview page. You can also block an ad creative on its details page by clicking the Block button.

Blocking on the preview page	Blocking on the details page

*Note:

• When you block an ad creative, it will no longer be available in all apps and ad placements under your account;

• Once an ad creative is blocked, its review status will change from "Unreviewed" to "Blocked".

b. Blocking by ad information:

You can apply the ad information of an ad to specific blocking rules. Ad information includes advertiser, app, URL, and industry. On the details page of an ad creative, if you move your cursor to certain ad information, a blocking operation area will be displayed.

By clicking the button of the blocking type you want, you can associate the blocking information with an existing blocking rule, or create a blocking rule.

Associating with an existing blocking rule	Creating a blocking rule

*Note: once an ad creative is blocked by using a piece of its information, its review status will change from "Unreviewed" to "Reviewed".

c. Unblocking:

You can unblock blocked creatives on the preview or details page.

Unblocking on the preview page	Unblocking on the details page

*Note:

• If a blocked ad creative is associated with an existing blocking rule, unblocking it will not affect the rest of the blocking settings of a blocking rule.

• Once a blocked ad creative is unblocked, its review status will change from "Blocked" to "Reviewed".