Pangle Blocking Control Rules

1. What is Blocking Controls?

The Blocking Control feature on Pangle is designed to help you block unwanted ads from appearing in your app.

• -Create a blocking control rule on Pangle, and set the "Blocked Content" to block unwanted ad categories.
• Once the "Blocked Content" has been set, select from the "Blocking" drop-down box to decide whether the blocked content applies to apps or ad placements. The blocking control rules will be effective immediately.

Note:

- You can edit or delete the blocking control rules at any time.

- Blocking ads will have a negative impact on the ad fill rate and ad revenue. Please proceed with caution.

2. How to apply Blocking Control rules to apps or ad placements

a. Adding apps or ad placements when creating a blocking control rule

• - Blocking Controls: go to the "Blocking Controls" page after logging in to Pangle, then click on "Create".

• Add App: create or edit blocking control rules for apps

• When creating a blocking control rule, you can directly apply it to existing apps/ad placements.

• If there are no existing apps/ad placements, you will be prompted to create one on the "Create App"/"Create Ad Placement" page. After the app/ad placement is created, go back to the "Blocking Controls" page and decide which app or ad placement the rule applies to.

b. Adding Blocking Control rules when creating/editing apps or ad placements

• Add/Edit Ad Placement page: You can create or edit Blocking Controls rules on the Add/Edit Ad Placement page. You can select multiple rules at a time.

3. Blocking Content

a. Blocking apps

Search for apps by entering app store URL/app name and then select the app(s) you want to block from the drop-down box.You can also search for an app by its App ID. A maximum of 1,000 apps can be added for a Blocking Controls rule.

b. Blocking domains

You can block domains by entering its URL or the domain itself. A maximum of 500 domains can be added for a Blocking Controls rule.

• Tip 1: "http", "https", "://", and the content follows "/" will be ignored automatically during verification.

For example: If you enterhttps://image.example.com/docx/doxcngxfK4KMd6hUuGHWtxDVi2f,

then the domain to be added to the rule is image.example.com.

• Tip 2: The domains to be blocked will be verified from right to left.

For example: If "image.example.com" is blocked, then

- the following URLs will be blocked

cc.image.example.com

image.example.com/docs

- the following URLs will NOT be blocked

example.com

news.example.com

• Tip 3: If a domain is blocked, all the directories under it will also be blocked.

For example: If example.com is blocked, then

- the following URLs will be blocked

image.example.com

example.com/docs

c. Blocking categories

Select the ad categories you want to block.

d. Blocking sensitive content

Select the sensitive content you want to block.

e. Blocking keywords

You can block ads whose titles/descriptions contain certain keywords by adding those keywords to a Blocking Controls rule. A maximum of 1,000 keywords can be added for a Blocking Controls rule.

Note:

- Please select at least one content to be blocked, otherwise the Blocking Controls rule cannot be successfully created.

4. Scope of blocking Control Rules

• Apps: select an app you want to apply the Blocking Control rule to. The Blocking Control rule will apply to all the ad placements under the app (including the ad placements that will be added under the app in the future).
• Ad Placements: select an ad placement you want to apply the Blocking Control rule to. The Blocking Control rule will only apply to the selected ad placement.

Note:

- A blocking control rule applies to either apps or ad placements and cannot apply to both apps and ad placements at the same time.

- As a result, when switching between app-level blocking and ad placement-level blocking, the previous setting will be revoked. Please proceed with caution.

5. Rule name

A rule name that has already been used by the account cannot be used again.