Ad Placement: the container for displaying ads to users in your app. Ad Placements send requests to Pangle and display the returned ads. Please select its ad format when adding an ad placement.
Ad Format: where and how the ads will be displayed in your app
This applies to monetization through in–app bidding.
The price for an ad placement will be decided by in-app bidding. Pangle and other advertising platforms will bid for each impression in real time, maximizing your eCPM and reducing operating costs associated with traditional price setting methods.
This applies to monetization through traditional waterfall.
Set a fixed floor eCPM for an ad placement, and Pangle will return and display ads that meet the price.
The pricing for the ad placement will be applied to all global traffic.
This applies to monetization through traditional waterfall.
Rather than setting a price for an ad placement, Pangle will automatically optimize the price for each impression and maximize the fill rate for you. In this case, the eCPM is not a fixed value.
Details are as follows:
interstitial ads are displayed at the natural transition points of user flow, such as when player clears a level in games. Interstitial Ads support video&picture ad types.
Rewarded Video Ads provide rewards to the users who have watched a short video, interacted with playable content, or completed a survey. It helps you generate revenue from users who are only willing to play games without paying. Rewarded Video Ads support video ad types.
Banner Ad is a basic ad format that is displayed at the top or bottom of a screen.
Native Ads can be customized to fit the style and design of an app, as well as to blend into app content. Native Ads support video ad types.