How to Add Ad Placements

Ad Placement: the container for displaying ads to users in your app. Ad Placements send requests to Pangle and display the returned ads. Please select its ad format when adding an ad placement.

Ad Format: where and how the ads will be displayed in your app

1. After setting up your app, click "Add Ad Placement"

2. Select a suitable ad format for your app

3. Enter Ad Placement Name

4. Select a Bidding Type:

• In–App Bidding:

This applies to monetization through in–app bidding.

The price for an ad placement will be decided by in-app bidding. Pangle and other advertising platforms will bid for each impression in real time, maximizing your eCPM and reducing operating costs associated with traditional price setting methods.

• Global CPM:

This applies to monetization through traditional waterfall.

Set a fixed floor eCPM for an ad placement, and Pangle will return and display ads that meet the price.

The pricing for the ad placement will be applied to all global traffic.

• Automatic:

This applies to monetization through traditional waterfall.

Rather than setting a price for an ad placement, Pangle will automatically optimize the price for each impression and maximize the fill rate for you. In this case, the eCPM is not a fixed value.

5. Others: these options vary by different ad formats.

Details are as follows:

a. Interstitial Ads

interstitial ads are displayed at the natural transition points of user flow, such as when player clears a level in games. Interstitial Ads support video&picture ad types.

• Video Orientation: select an orientation for which the video will be played in this ad placement
• Bidding Type: Select a bidding type for this ad placement
• Blocking Control: Select a blocking rule for this ad placement. If your account does not have any existing blocking rules, please create new rules to select.

b. Rewarded Video Ads

Rewarded Video Ads provide rewards to the users who have watched a short video, interacted with playable content, or completed a survey. It helps you generate revenue from users who are only willing to play games without paying. Rewarded Video Ads support video ad types.

• Video Orientation: select an orientation for which the video will be played in this ad placement
• Reward Name: Enter a name for the reward item, such as coins, extra HP and etc. This name will be displayed to the users.
• Reward Amount: Enter the number of reward items the user will receive. This amount must be a positive number.

• Reward Callback Settings:
• Server Callback refers to the process where a client sends a verification request to a third-party server after the user watches a rewarded video ad. The third-party server then determines whether to reward the user and returns the result (true/false) to the client. Pangle SDK provides onRewardVerify API, and boolean rewardVerify can be used to obtain the result. If the server callback mode is not enabled, true will be returned by default for boolean rewardVerify when the video has finished playing.
• The server callback mode is not mandatory and simply adds a third-party server verification. Reward delivery will be completed by the client side.
• Bidding Type: Select a bidding type for this ad placement
• Blocking Control: Select a blocking rule for this ad placement. If your account does not have any existing blocking rules, please create new rules to select.

c. Banner Ads

Banner Ad is a basic ad format that is displayed at the top or bottom of a screen.

• Size: Select a size for the ad placement
• Auto Refresh: Select whether the ad placement will be refreshed automatically
• Bidding Type: Select a bidding type for this ad placement
• Blocking Control: Select a blocking rule for this ad placement. If your account does not have any existing blocking rules, please create new rules to select.

d. Native Ads

Native Ads can be customized to fit the style and design of an app, as well as to blend into app content. Native Ads support video ad types.

• Size: Select a size for the ad placement
• Bidding Type: Select a bidding type for this ad placement
• Blocking Control: Select a blocking rule for this ad placement. If your account does not have any existing blocking rules, please create new rules to select.