Rewarded video ads are an innovative solution to help balance both revenue and experience. In the mobile age, this is one of the most influential and profitable ad formats for app publishers to monetize their properties.
Rewarded video ads are interactive full-screen video ads that users can choose to watch in exchange for in-app rewards.
Widely deployed in mobile games and other types of apps, this format makes each video ad into a “task” that users can complete in order to gain incentives.
By inciting and fulfilling users' needs, rewarded video ads have become a highly effective way to attract attention and drive up revenue for publishers.
A Pangle rewarded video ad is a must-use format for efficient app monetization. Some of the most remarkable advantages that we proudly introduce are:
With our leading advertising technology and a very competitive demand pool, Pangle rewarded video ads can deliver over 10 times higher eCPM than regular image ads. Clearly, this makes it the most profitable ad format.
Rewarded video ads enable users to enjoy your games, content, or functions without the need of purchases. This allows users to spend more time within your apps and hence, increases retentions and lifetime value.
Pangle rewarded video ads act as incentives for your users rather than as flow blockers. They are displayed through native full-screen video formats that last 10-30 seconds. Altogether, they deliver a strong level of immersion and better experiences for your users.
Publishers have the flexibility to choose their preferred rewarded video end cards from numerous Pangle end card templates. Designs can be customized for different apps to best match the look, feel, and message that you wish to deliver based on your needs.
Pangle recommends following these best practices to maximize impact of your rewarded video ads.
1. Make sure to test the entire process
Key things to note during testing:
2. Clearly offer the reward upfront
Concealing an ad’s reward will not make it more attractive. Instead, motivate players by communicating the exact benefit they will receive for opting in. For example, consider messages like “Watch a video for another life” or "Play a video for double coins".
3. Offer reward items in strategic amounts
Rewards should be items from the gaming economy in amounts that have a tangible and immediate value to the players. For example, difficult-to-obtain game necessities make especially strong incentives.
4. Calibrate your ad frequency
A well-calculated ad frequency can help ensure a healthy gaming economy, a better user experience, and more stable ad revenues. For example, in a casual game, it is recommended that for every 20 to 50 minutes that a player spends in-game, a 5-8 frequency cap be placed. In addition, also use intervals between ads.
Check out our blog for more best practices for ad placements: https://www.pangleglobal.com/resource/5e958976678921000f41e70a