·Include the advertisers' creative assets in a way that encourages user engagement.
·Maintain the original image proportions when scaling, and do not obscure or alter the image/video.
·Truncate any text that surpasses 30 characters, using '...' or other text treatments to indicate the truncation.
·Allow users to close the ad if they find it annoying, and gather their feedback to inform your optimization process.
·Put ads in places where users are exploring, such as in "recommended reading" or "explore" sections. These placements tend to deliver higher CTRs and yields.
·Do not show ads at the very beginning of your feeds, where your users may find them disruptive.
·Make sure that the ad creatives, logos, and buttons are all clickable. Also pay attention to areas that should not be clickable, such as a white background, to avoid accidental clicks.
·Perform A/B testing to determine the most user-friendly and beneficial position for the ad.