Partners must ensure that ads are not displayed on digital properties which contain or promote or link to “Inappropriate Content”, as described in this section C.
1. Violent Content
Violent content means content that:
• could threaten or incite violence, or promote dangerous individuals or organizations;
• advocates for, directs, or encourages other people to commit violence;
• demonstrates intent to inflict physical injuries on an individual or a group;
• encourages others to commit (or that advocates for) violence;
• suggests bringing weapons to a location with the intent to intimidate or threaten an individual or group with violence;
• provides instructions on how to make or use weapons with an intent to incite violence;
• promotes individuals or organizations who promote or are engaged in violence, including mass murderers, serial killers and rapists, hate groups, criminal organizations, terrorist organizations, and other non-state armed groups that target civilians; or
• is gratuitously shocking, graphic, sadistic, or gruesome or that promotes, normalizes, or glorifies extreme violence or suffering.
2. Hateful Content
Hateful content means content that attacks, threatens, incites violence against, disparages, demonstrates clear hostility towards, or otherwise dehumanizes an individual or a group on the basis of the following protected attributes: race, ethnicity, national origin, religion, caste, sexual orientation, sex, gender, gender identity, serious disease, disability, immigration status.
3. Illegal Content
Illegal content means content that:
• violates (or promotes or enables the violation of) laws or regulations; or
• depicts, promotes, or facilitates criminal activities, including human exploitation, counterfeiting, and other harmful behavior.
4. Restricted Content
Restricted content means content that:
• depicts, promotes, or trades firearms, ammunition, firearm accessories, explosive weapons or instructs on how to manufacture those weapons;
• depicts, promotes, or trades drugs or other controlled substances such as tobacco and alcohol; or
• promotes or provides gambling services, or that could be perceived as advertising for casinos, sports betting, or any other commercial gambling activity.
5. Dangerous Content
Dangerous Content means content that:
• depicts, promotes, normalizes, or glorifies activities that could lead to suicide, self-harm, or eating disorders;
• displays suicide, suicidal ideation, or content that might encourage participation in other self-injurious behavior; or
• depicts, promotes, normalizes, or glorifies acts, conducted in a non-professional context or without the necessary skills and safety precautions, that may lead to serious injury or death for the user or the public, including amateur stunts or dangerous challenges.
6. Abusive Content
Abusive Content means content that:
• shames, bullies, or harasses;
• is abusive or causes severe psychological distress;
• includes expressions of abuse, including threats or degrading statements intended to mock, humiliate, embarrass, intimidate, or hurt an individual;
• depicts or features unwanted or inappropriate sexual behavior directed at another individual, including comments or advances, that sexually harasses others; or
• threatens to hack or dox with an intent to harass or blackmail another individual, or which collects and publishes personal data or personally identifiable information (PII) for malicious purposes.
7. Sexual Content
Sexual content means content that:
• contains nudity, pornography, or is sexually explicit content;
• depicts or supports non-consensual sexual acts, the sharing of non-consensual intimate imagery, or adult sexual solicitation;
• depicts or encourages abuses (or attempts to abuse) a position of vulnerability, power, or trust for sexual purposes, including profiting monetarily, socially, or politically from the sexual exploitation of another; or
• content that is overtly revealing of breasts, genitals, anus, or buttocks, or behaviors that mimic, imply, or display sex acts, including digitally created or manipulated content, of nudity or sexual activity.
8. Content that is Harmful to Minors
Content that is harmful to minors means content that:
• depicts, supports, promotes, or tolerates activities that perpetuate the abuse, harm, endangerment, or exploitation of minors;
• depicts, supports, promotes, or tolerates any abuse of a position of power or trust in respect of minor for sexual purposes, including profiting financially, socially, sexually, or politically from the exploitation of a minor;
• depicts sexually explicit nudity or conduct by a minor, whether captured by predatory adults, peers, or self-generated by minors;
• depicts, supports, promotes, or tolerates grooming behaviors in which an adult builds an emotional relationship with a minor in order to gain the minor's trust for the purposes of future or ongoing sexual contact, sexual abuse, trafficking, or other exploitation including, flattery, requests for contact, requests for personal information, solicitation of minor sexual abuse material, sexual solicitations or comments, and gift-giving;
• is overtly revealing of breasts, genitals, anus, or buttocks, or behaviors that mimic, imply, or display sex acts involving minors, including digitally created or manipulated content, of nudity or sexual activity;
• depicts, supports, or promotes the possession or consumption of substances prohibited for minors, the misuse of legal substances, engagement in illegal activities, participation in activities, physical challenges, or dares that may threaten the well-being of minors; or
• depicts, supports, or promotes behaviors that place minors at risk of physical or psychological harm include physical abuse, neglect, endangerment, and psychological disparagement.
9. Misleading Content
Misleading content means content that:
• involves spam or fake engagement, impersonation, or misleading information that causes harm;
• represents one person as another person or entity in a deceptive manner;
• is inaccurate or false;
• misinforms in a manner that causes harm to individuals or the larger public regardless of intent; or
• promotes frauds or scams, or takes advantage of the trust of users and brings about financial or personal harm.
10. Infringing Content
Infringing content means content that:
• violates or infringes the rights of any person, including intellectual property rights; or
• violates the confidentiality of personal data or personally identifiable information (e.g., social security information).
11. Content that Transmits Viruses
Content that transmits viruses means content that contains or transmits viruses, Trojan horses, worms, logic bombs, or other materials that are malicious or harmful.