Help Center/Details/

G.Invalid Ad Format

Partner must only use the following approved ad formats:

1. Splash

a. Must be displayed upon app initialization;

b. After the display of the ad, the app must automatically enter the main screen;

c. Splash placement IDs may only be used for splash ad locations.

2. Native

a. Must be displayed within native app or website content;

b. Native ads must feel naturally incorporated into the native UI, but must be clearly differentiated from native app or website content to prevent misguiding users.

3. Interstitial Static Image

a. Must be displayed at a natural user pause point, for example, upon pausing a video, upon reaching the end screen for a game level, or upon returning to the main screen of an app.

b. Must not adversely affect the user experience by suddenly appearing during a user interaction. Examples include, loading screens, upon exiting an app, or during gameplay;

c. Must be clearly differentiated from native app content to prevent misleading users;

d. Must not take up the entire screen. There must be non-ad space on the screen.

4. Banner

a. Must be displayed at the top, bottom or between paragraphs of the screen, and must not be displayed within native app or website content, including text or images;

b. Must be clearly differentiated from native app or website content to prevent misleading users;

c. If applicable, carousel ad setting must be turned on when creating an ad placement.

5. Immersive Video Feed Ads

a. Must be displayed within video stream;

b. Must be clearly differentiated from native app or website content to prevent misleading users;

c. Except in compliance with section G(7. Rewarded Video) below, must not contain a reward for an ad view.

6. Interstitial Video

a. Must be displayed at a natural user pause point, for example, upon pausing a video, upon reaching the end screen for a game level, or upon returning to the main screen of an app;

b. Must not affect the user experience by suddenly appearing during a user interaction. Examples include, loading screens, upon exiting an app, or during gameplay;

c. Must not contain a reward for an ad view. Please refer to the rewarded video ad format if there is a need for a reward;

d. Must provide user with option to skip ad after 5 seconds. Partners must not make any adjustments to skip mechanic, the skip button will appear automatically.

7. Rewarded Video

a. Must not be displayed automatically. Users must choose to actively watch an ad for an in-app reward. Examples of rewarded video locations include: watch an ad to revive, watch an ad to unlock content, or watch an ad to speed up a cooldown time;

b. Must clearly display the reward and conditions for the rewarded video ad. Users must completely watch the rewarded video ad to receive the displayed reward;

c. Must not reward or incentivize users to click on the rewarded video end card or banner displayed during the video.

Did the content solve your problem?